WEBINAR – WATCH ON-DEMAND
How to Bolster Your PR Program with Special Marketing Integrations
Knowing how to pitch is a necessary skill for PR professionals.
The team at GreenRoom, a fully integrated public relations and digital marketing firm led by CEO Brian Metcalf, practices their pitching a lot… but their contact list looks a little different than you might expect. Instead of the media, they’re pitching brand partners.
Join Brian to learn how he and his agency build Special Marketing Integrations (SMI) that generate consumer engagement and unparalleled results for their clients thanks to highly tailored, uniquely designed relationships.
In this webinar, Brian shares:
- What is Special Marketing Integration
- The three measures of success
- How to take SMI from concept to implementation
- SMI in action with real-world client case studies
- And how to evaluate your SMI
Brian leverages decades of experience in public relations and strategic communication to promote the most innovative consumer brands on the planet.
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Guest presenter: Brian Metcalf
Brian Metcalf is CEO of GreenRoom, a fully integrated public relations and digital marketing firm that works to elevate brands through strategic campaigns, innovative storytelling and relentless execution. From day-to-day activities to executive leadership functions and new client acquisitions, Mr. Metcalf is involved in every aspect of the company. Leveraging decades of experience in the public relations, strategic communication and executive management fields, Mr. Metcalf co-established GreenRoom in 2013 to promote the most innovative consumer brands on the planet.
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