Like It or Not, Everyone’s a Spokesperson

Even though your organization may have officially designated spokespeople, the truth is anybody from your organization who speaks publicly – be it at an event, on the phone, or on a social media feed – is representing you.

Organizations make significant investments of time and money to educate the public, the media, potential donors and partners about their work. But they often miss one of their most important audience: their own staff.

Let’s face it, communications teams spend hours strategizing (and agonizing!) how best to engage external audiences. Hours upon hours are devoted to crafting, executing and analyzing everything including presentations to donors, newsletters to supporters, social media posts, and pitches to journalists.

But staff can be an organization’s biggest ambassadors and, at times, its greatest critics. Intentional internal communications efforts play a critical role in helping employees feel knowledgeable, connected, and appreciated. Plus, it can help extend an organization’s reach to new audiences.

In this webinar, learn why it’s critical to think of internal communications in the same breath as your external communications strategies.

Everyone’s a spokesperson. Rather than fearing this, learn how to use it to your advantage.