As I mentioned previously, Relationships are King, and it’s as true for vendors as it is for PR professionals. The vast majority of B2B businesses talk about the “consultative” approach, but talk is cheap. When a customer asks for a change to the service or product,...
I used to work in a video rental store (remember those?). In later years, we had software that kept track of all our customers’ rental histories, in part so we could learn their tastes and recommend other titles. Back then, the employees and customers understood that...
Lauren Edwards is founder of WriteCulture, a company that coaches PR teams on writing, pitching and interactions with clients. Lauren has trained over 1,000 PR pros, from entry-level staff to SVPs. I sat down with Lauren to get her perspective on current PR...
Given a choice, most journalists would rather receive a tailored, personalized pitch instead of a press release sent to large distribution list. But when faced with the prospect of reaching hundreds of journalists, many PR agencies resort to "faux...
Given all the efforts by PR pros to get media coverage for their clients or organizations, it’s surprising what happens sometimes when journalists reach out for assistance. Phone calls aren’t returned, or if they are, the response is too slow to do the journalist any...
When building media lists, many PR and communications agencies/departments implement an audience-classification system based on consumer demographics, industry segments and job functions, and then apply these categories to media outlets. But to complete the task of...
Like other journalists, I've occasionally written stories that drew the wrath of PR professionals. Perhaps the article cast a company in a negative light, or included positive mentions of competitors while omitting a client. Some PR pros handle these situations better...
Journalists say it again and again—the most effective PR pros are the ones with whom they’ve established long-term relationships. The trick, of course, is establishing those relationships in the first place. What’s the magic formula that makes them happen? I wouldn’t...
For many of us who check email from our beds, the grocery store and our kids’ soccer games, inbox addiction is very real. In today’s mobile world, we rely on our inboxes to keep us informed, entertained and connected. Email even keeps us tethered to the office and...
Whether you’re preparing for an interview yourself or you’re a PR pro training a client, understanding the key techniques of media training is vital. Without proper preparation, a spokesperson not only risks missing out on the great opportunity that positive media...
Are you active on Twitter? If so, are you using lists to get your message out and engage with those who can further enhance your efforts? If not, then let’s start with the basics: A list is a curated group of Twitter users. You can create your own, or subscribe to...
As Chipotle wages its battle with E-coli and salmonella, just about everyone has come out of the woodwork to assess its response to what is a significant brand crisis, and speculate on what it needs to do moving forward to regain customers’ trust. Someone, somewhere,...