Every year, customer experience research, advisory and training firm Temkin Group highlights one theme that it sees as being particularly important for the customer experience community. In previous years, the focus has been on Empathy, Employees, Emotion, and...
CMOs say revenue marketing and measurement among top 2018 trends
As 2018 arrives, every marketer is forecasting the top trends to help improve their brand’s strategy for the year ahead. Being at the forefront of your industry means that you’re capturing the attention of influencers, the media, prospects, current customers and...
New rankings reveal 2017’s customer-experience winners and losers
New research and rankings by Voice of Customer (VOC) solutions firm ForeSee examine the omnichannel CX scores of top global retailers by revenue, as identified in the Deloitte Global Powers of Retailing 2017 study. The firm announced the results of its annual Retail...
Key B2B comms trends in 2018—three areas to watch
A new 2018 trendspotting survey from marketing services firm Informa Engage reveals marketers at enterprise companies prioritize events (83 percent), social media (72 percent) and content marketing (68 percent) as their top tactics to engage decision makers. The firm...
CMO pitfall: Ending the year with a bang!
Q4 is upon us and marketers are challenged with a strong close to fuel the 2018 momentum engine. As with all integrated programs, the customer is king and building out an engaging experience is essential for your brand. While you’re measuring annual goal achievements,...
Our Top 10 Articles of 2017 [Most Shared]
2017 has been a year of change and growth and success for Agility PR Solutions. One thing you may have noticed was we built ourselves a nifty new home for all our PR News. We also rolled Bulldog Reporter into our blog, meaning you, our dear audience, were presented...
Our Top 10 Articles of 2017 [Most Viewed]
2017 has been a year of change and growth and success for Agility PR Solutions. One thing you may have noticed was we built ourselves a nifty new home for all our PR News. We also rolled Bulldog Reporter into our blog, meaning you, our dear audience, were presented...
A marketing vet’s crash course in public relations
A year ago, I moved into a new role leading a marketing team at a fast-growing software company. It was an exciting time. We were rolling out new branding, a new website. We needed collateral and marketing programs to generate those essential inbound leads. And we...
The benefits—and challenges—of target audience analysis
It’s reported that almost half of all marketers fail to get their content seen by their target audience. While there can be many different reasons for this, perhaps one of the most common is that organizations aren’t able to create relevant content for that...
PR Measurement Pays [Webinar Recap]
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
5 critical points you must assess in your PR plan
Since public relations is such a critical success factor in business success, it's crucial to have a plan in place. Developing a functional PR strategy can influence the public favorably. This means that you must strategize, map out, and implement your PR efforts in...
Agility PR Solutions releases influencer streams and keyword search
Agility PR Solutions, a subsidiary of INNODATA INC., announced two new features in the Agility media contact database that will make it easier for communicators to find and connect with media influencers and earn coverage. INFLUENCER STREAMS With Influencer Streams,...