All modern businesses thrive on data. For a business operation to be successful, in fact, it needs to have at its disposal sufficient quantities of relevant data. But by itself, this isn’t enough. The data has to be managed and understood, otherwise its usefulness can...
With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market...
Client care is at the heart of any successful business. Building and maintaining strong relationships with your clients can set you apart from competitors and ensure long-term success. When you prioritize client care, you demonstrate that you value their needs and...
After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and...
Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget,...
Using the power of calls to action in influencer marketing is a great method of driving meaningful engagement and conversions. As such, with PR professionals increasingly turning to influencers to reach their target audience, it becomes important to understand how to...
Many of the world’s best warm-weather athletes will soon compete for the gold in the Paris 2024 Olympics, which will begin on July 26. So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or...
In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social...
So you’ve built an amazing new blockchain-based product. You’re convinced it’s the next big thing in Web3—destined to revolutionize the industry. But now comes the hard part—actually getting it in front of people and convincing them to use it. That’s a task much...
You need to always make sure your organization has everything it takes to enable customer success. Customer success is more than just making sure your customers have everything they need to have a positive experience with your product or service. When this is done...
A recent Accenture report shows that 64 percent of consumers expect businesses to quickly respond to their changing needs. With customer acquisition costs rising and the cost of switching brands getting lower, prioritizing customer-centricity has never been more...
B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they're discovering...