When used and timed right, press releases can help your business in multiple ways. Not only can they help you showcase your financial performance and related information to your stakeholders, but they can also boost your visibility among competitors.
As formal announcements listing significant developments and events of your business, press releases can help you pull the focus of your stakeholders onto information that matters the most. Most press releases are aimed at highlighting the financial performance of a company and presenting additional insights based on it.
With that in mind, let us look at why financial information in a press release should be highlighted and how to go about it.
Importance of a Finance Press Release
Before getting into how you can put together the perfect finance press release for your business, let us look at why they are so important in the first place. Here are some of the benefits you can get from creating the perfect finance press release:
Builds Credibility
Credibility matters a lot when it comes to communicating the finances of a business, as your investors and stakeholders want to deal with a trustworthy company. With the help of press releases, you can showcase the finances and achievements of your company and demonstrate your capabilities, thus building credibility.
Increases Visibility
One of the many purposes of publishing and distributing a press release is to earn more visibility for your business. After all, this press release could be read by potential investors or partners and attract the attention of people who can help you take your business forward.
Drives Traffic
Your press release can help you bring more traffic to your website and be a powerful marketing tool. Using reputed media outlets and online publications to distribute your press releases can increase your company’s reach to a wider audience.
How to Write the Perfect Finance Press Release
Let us now look at the primary factors you should consider when creating a perfect press release for your business:
#1 Cover the Important Details
When creating a press release, you will wrestle with limited attention spans. To catch the attention of finance journalists, you need to mention the most essential and newsworthy information first.
If you have any major profits or revenue generated from the recorded data, showcase them in the beginning as they make for news. It is also a good idea to mention why highlighting your financial performance is crucial right at the beginning to boost its chances of getting media coverage.
#2 Use the Proper Format
Financial press releases are different from regular press releases and follow a distinct format. Ensuring that you stick to this format, will help you maintain the credibility of your business. By employing adept press release writers, you can ensure that it follows the correct structure and even highlights the most crucial information within it easily.
Also, compare the financial performance that you are reporting in the press release with that of the previous years using an appropriate income statement template. Include vital information about the price per share, and the impact of your financial performance on staff and stakeholders for a more comprehensive reporting.
#3 Hire Experts
A press release detailing financial information about your business needs to be crafted with professional expertise and precision. If your company does not already have the relevant resources for it, consider hiring professionals externally to create and distribute press releases.
For this, consider hiring a PR consultant or additional resources that specialize in turning your financial information into newsworthy content. Such professionals also tend to have a wide network of journalists and news outlets that they can mobilize to get more visibility for your press release.
#4 Use Clear and Concise Language
Many companies resort to overly complicated language laden with jargon when presenting financial information or performance data in press releases. Doing this is counterproductive as the ambiguity in your information can be misinterpreted as a lack of credibility.
Instead, focus on presenting all the financial information in your press release as clearly and concisely as possible. Avoid using jargon and try to use plain and precise language to represent all your financial data and metrics to ensure that your readers understand the information and engage with it.
#5 Use the Right Channel and Timing for Distribution
Once your financial press release is crafted and ready to be distributed, choosing the right channels is important. While your website is a perfectly good channel for publishing your press release, you may need to opt for reputed press release distribution services to get more out of your press releases.
Aside from the channel, you may also need to focus on the timing of your press release to amplify its effectiveness and impact. Consider factors such as industry trends or news cycle when determining how to publish your press release and avoid doing so around a major event or announcement so that it does not get overshadowed.
#6 Identify the News Angle
Before you get ahead of yourself and start planning your media strategy or how to distribute your press release to the masses, determine whether it is newsworthy. If your company is public, this may not even be optional, but for others, finding the news angle associated with the press release is highly essential.
This aspect is especially crucial if you operate in a highly competitive environment, and want to highlight your financial performance to stand out from the rest. Having a strong news angle associated with your press release not only guarantees engagement but also helps you achieve the stipulated goals.
Concluding Remarks
Crafting press releases requires you to know more about what’s trending in the industry and capitalize on them to generate more buzz. Picking the right format, words, channel, and timing for crafting and distributing your press release is more important than anything else.
If you still find the whole process of creating a press release confusing or complicated, consider hiring a PR agency or expert for it.
