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The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

by | Feb 23, 2023 | Public Relations

Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds.

But to achieve this, nearly half are investing $76 million or more annually in AI, while just 1 percent of respondents spent $1 million or less, reveals the firm’s new Path to AI Maturity report, in partnership with research firm Reputation Leaders.

“As organizations continue to make progress in their AI deployments, the business value is becoming increasingly clear,” said Mohammad Omar, LXT co-founder and CEO, in a news release. “Given the current economic climate, businesses see the benefit of successful AI deployments in improved business agility, business resilience and quicker time-to-market. We are pleased to see that over 80 percent of enterprises have implemented a data strategy to drive the success of their AI initiatives.”

The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

At 48 percent of organizations, AI is in production, or already a part of business DNA

In the survey, executives were asked to place their companies on the Gartner AI Maturity Model scale, and nearly half of respondents report that their organizations have reached AI maturity (48 percent vs. 40 percent in 2021), from Operational (AI in production, creating value) to Transformational (AI is part of business DNA). On average, 46 percent of all AI projects still fail to reach their goals, although success improves with greater maturity. The top challenges in getting to AI maturity are a balance of technology (integration, quality data) and human (talent, training) factors.

The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

AI investment remains strong, with nearly half of organizations investing $76 million or more annually

About half (49 percent) of all organizations invest $76 million or more annually in AI, while only 1 percent spend $1 million or less. For companies with revenue over $500 million, 58 percent invest more than $75 million. Training data and product development accounted for the largest share of AI budgets. And 87 percent of organizations are willing to spend more for higher-quality AI training data.

AI strategies are primarily driven by the need for business agility, anticipating customer needs and technological innovation—interestingly, cost savings is not a dominant driver. To support these strategies, the most mature organizations are relying more on supervised machine learning methods.

The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

NLP and speech/voice recognition are the most highly deployed AI applications

Natural language processing (NLP) and speech/voice recognition solutions are the most highly deployed AI applications, followed by predictive analytics and conversational AI (CAI). There were just two industries where NLP and speech/voice recognition solutions were not the top applications deployed—these were financial services (financial reporting) and manufacturing/supply chain (robotics). However, in an open-ended question, organizations cited CAI applications as having the greatest ROI.

The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

More than 90 percent say they have made good or excellent progress in managing AI bias

“The importance of responsible AI is top of mind in most organizations,” said Phil Hall, LXT chief growth officer, in the release. “And diversity in data and the workforce behind it is essential to success in managing bias.”

The survey found that data diversity and risk management are extremely or very important to more than 90 percent of respondents. Nine out of ten believe they have made excellent or good progress when it comes to managing bias in AI models. The most important way stated by respondents to ensure this is to manage diversity in annotation teams.

The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?

Download the full report here.

LXT commissioned the survey in late 2022 of 315 senior decision-makers with verified relevant AI experience at US firms with annual revenue of over $100 million and a company size of more than 500 employees.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter

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