Running a business can sometimes feel a little chaotic. There are so many moving parts that need to be mastered, work together, and be in good health for everything to run smoothly, and one of these areas is PR.
The public are one of the most important aspects to any business, as they will either be your customers, cheerleaders, or your lobbyists. In order for your business to get recognition, your PR needs to be on top form, and for this to happen, it needs to stand out in the crowd of everyone else’s PR tactics to be seen.
So, with this in mind, this piece is going to take a look at a couple of PR ideas with pizzazz for your business so you can come out on top. Let’s get into it.
Choose creative influencers
Step aside celebrities, people want to see relatable influencers with honest opinions on services and products, which is why finding creative influencers that have the same target demographic as you can be a match made in heaven. Usually, giving the majority of creative control to the person you’re working with is the right move as you’ll want them to use their signature style that captivates their audience with your brand.
Make sure to take your time to find the right person to work with, as not finding the right fit could be harmful to your brand.
Creative stunts
Not many people want to attend a sales pitch, but you will find that many are more willing if there is something else in it for them, especially if it involves considerable effort for them to get it from somewhere else.
Putting on an exclusive show and offering free food and beverages is usually a good course of action, but thinking outside the box to draw your target audience in is where you are really going to create some media attention.
For example, if your brand is centered around animals or the great outdoors, you could have a petting zoo come out for the day, or showcase another magical animal moment that is rare to see such as a butterfly release. Cloverlawn Butterflies has a wide range of butterfly release packages for various occasions such as weddings, funerals, and memorials.
Get active on social media
Social media for PR is nothing new, but how you go about it can be. There are always new trending memes, sounds, and clips that are ever changing, and using them to keep your brand relevant to the appropriate target audience can give your brand the refresh it needs.
It’s usually worth having a someone from the younger generation manage your social media as they are more likely to be up to date with the current trends which can keep your content relevant, and help it to reach more of your target audience.
Having a strong social media presence is a green flag to many generations now, but how your brand communicates with the public is even more crucial to your popularity.
