For small businesses, marketing your brand can seem like a daunting challenge in the face of a competitive market. While new companies often don’t have the advertising budget of larger competitors, there are tools available that can help brands maximize their exposure.
Here are just a few ways to help improve your small business marketing strategy:
Publish, publish, publish
As a small business, it is important to be the owner of your own content. As we’ve discussed previously, content drives revenue. Publishing your own content is a basic necessity for any marketing strategy. In fact, 18 percent of marketers say that content marketing has the greatest commercial impact on their business of any channel according to Buildfire. So, whether you’re posting to social or your weekly blog, make sure you take the necessary steps to be the owner of the creative content.
Live online
In 2019, everything is digital. Online channels provide small businesses with a cost-effective strategy to elevate brand awareness. Tools like Google My Business and social media profiles help connect with consumers when, where and how it matters most to them. In addition, optimizing your site for search engines is crucial to driving traffic to your site and ultimately sales to your business.
Leverage local events
Look to the community for inspiration and leverage to elevate your marketing message. Local events are a great way to build brand recognition with little cost. For example, we recently explored how San Antonio’s Tech Trek Fiesta event was a great opportunity for brands to interject their brand into the heart of the community. Not only can this generate leads, but it also builds a positive brand perception that positions your brand in place for potential earning in the long-term.
This article originally appeared on the Noisy Trumpet blog, reprinted with permission.
