Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new clients with smart social media content strategy, how to avoid perceived greenwashing and real actions to take instead, developing a content style guide for consistent messaging, building PR strategy around generative AI, and effective PR tactics for lead generation.
Research-focused pieces addressed new studies on Gen Z’s perception of brands—they’re a joke but also an opportunity—how the power of influencer marketing may now be backfiring in a more skeptical age, and the most patriotic brands in a divisive America. If you missed a few of these, here’s our top 10 posts from June. Enjoy the summer!
According to Gen Z, your brand is a joke—but also an opportunity: New academic research digs deep into their unique idea of engagement
A new academic report explores a unique angle of marketing to Gen Z—the social dynamics that shape their behavior and brand engagement, new outlooks on their embrace of multiple identities beyond traditional identity markers, their penchant for satirical marketing, and more.
Social media content strategy for PR agencies: 5 tactics to win new clients
While a fantastic website serves as a base, it is insufficient today. Social media must be included in a successful PR plan to foster connections and new clients. Here are 5 tactics to turn your social media into the client generation magnet.
The rise of virtual influencers and their impact on brand marketing strategies
Virtual influencers are computer-generated characters that act like real influencers for social media marketing. And virtual influencers do almost everything—share photos and content, and even partner with big brands. Could one work for yours?
The planet is on fire and greenwashing won’t save it—real actions brands must take
Brands regularly find themselves in hot water over claims made about their environmental impact—7 in 10 US execs admit their companies are guilty of greenwashing. Here’s what your brand needs to do to avoid that spotlight—and make a real impact.
5 steps to developing a content style guide for consistent brand messaging
Content is king in this digital age, and brands with a solid content strategy are poised to gain a strong competitive advantage. To help with consistency, it’s a good idea to create a content style guide. Here are 5 steps for creating one.
Innovative branding: 6 unconventional strategies for brand recognition and promotion
With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The answer lies in innovative and unconventional branding strategies. Here are 6 to consider.
The De-influencing Era: As social media’s purchase power escalates, Gen Z is becoming more skeptical of influencers and sustainability messaging
New research finds social media’s role in purchase discovery is increasing, but as only one step in a complex buying journey—and the hype for influencer marketing may be starting to backfire, with half of Gen Zers saying they are not likely to buy something recommended by influencers.
3 ways to use generative AI to craft an impactful PR strategy
Are you struggling to start your generative AI journey in the PR landscape? Read on to explore how to integrate this model into your PR strategy, ensuring you deliver more effective and impactful campaigns. Here are 3 key ways.
6 ways to use effective PR strategies to generate leads for business
What if I told you PR can be a secret weapon for lead generation? Here we discuss some of the top PR strategies for business lead generation and best practices and tips for maximizing the impact of your PR efforts.
Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriotism is important
Patriotism is complicated—there are lots of values and definitions of it, depending on which side of the country’s dividing line you’re on. And that makes it tough to be one of the most patriotic brands. Here are the Top 50 in 2024.
