Over 4.5 billion people are online. And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. That means more than half your market target is online and using smartphones.
It, therefore, makes sense if you focus your marketing efforts on the growing number of online mobile users and trends. And that’s where marketing apps come in. They allow you to maximize your marketing campaigns with little operational costs.
Besides, most marketing apps have analytics and reports that give you the real-time status of your campaigns. Leveraging the power of mobile app marketing tools is, therefore, the best way to scale your marketing.
Let’s explore some of the best marketing apps for your mobile device in 2022.
1. International calling apps
You cannot mention marketing without involving crucial customer support calls. For local operations, you use local carrier services to call your customers. Most of these services have affordable standard charges for local calls.
However, you can end up with a high phone bill if you’re running continental or international operations. That’s where international calling apps come in. They leverage voice over internet protocol to achieve cheap international calling rates.
Advanced VoIP calling apps like Talk360 allows you to call even regular phones and landlines. As a result, it will enable you to reach even far-flung markets like South America and the Caribbean. So, you can easily call Cuba from USA and engage with customers to address their requests.
Also, the customers do not need to install some of the international calling apps like Talk360. It will still connect to the customer with premium-quality international calls.
2. Google Analytics
If you aren’t tracking your daily success, you aren’t doing anything with digital marketing. This is the best smartphone marketing app available. Knowing where most of the traffic comes from will help you better understand your target audience.
You can call them using a cheap international calling app if they are potential clients and are from faraway countries.
If you need to call Cuba from the USA or another landline, the Talk360 app provides affordable calling rates.
The Google Analytics mobile app allows you to keep track of your websites and receive regular updates on your progress. You can keep track of your business stats even on the go with the app.
It provides you with comprehensive data on your target customers, websites, and digital marketing campaigns.
Source: Pixabay
3. Buffer
Do you have a habit of forgetting to post on time, causing your page’s reach to suffer? We comprehend your situation. That is why you should download and install the Buffer app. You may schedule postings with this marketing app to ensure that you post everything on time.
You can post to many accounts like Instagram, Pinterest, Facebook, and Twitter at the same time. The app also allows you to follow up with analytics on how each post did.
Buffer is an excellent marketing tool that comes at a reasonable price. For small enterprises, a subscription costs $99 per month. The $399 per month option, on the other hand, is perfect for large businesses.
4. Hootsuite
Posting on social media has become essential for generating engagement and directing potential leads to your website. But, with a busy schedule, it might be difficult to find time to update regularly.
As a result, Hootsuite is a crucial marketing app you can leverage. It’s a software app that allows you to schedule posts for Pinterest, LinkedIn, Twitter, Facebook, Instagram, and YouTube.
It, therefore, streamlines your omnichannel management to ensure maximum customer satisfaction. You need to where your customers are. Hootsuite allows you to be at six different social platforms at a go.
5. Meta Business Suite
Facebook has grown into a massive content monolith. Facebook groups, Facebook Watch, Facebook Market Place, and the news feed, however, take up lots of space. It’s impossible to keep up with your Facebook business page when this happens.
The Meta Business Suite helps you streamline most of the tasks associated with managing a Facebook page. Some of the tasks include posting, liking, commenting, and replying to private messages.
You may use this Facebook app to manage your business’s profile, alter details and graphics, and even track statistics. Additionally, the software is available for free.
6. Meta Ads Manager
Facebook Ads Manager changed to Meta Ads Manager after rebranding. Most businesses use Facebook ads since they are the most effective. If you’ve decided to use Facebook ads, the free Facebook ad manager will be useful.
If you want fast campaign updates and control from your phone, Meta Ads Manager is the app for you. You can also keep track of your campaigns and make changes to timetables and budgets.
Besides, you can create and track Facebook advertising while also receiving notifications. This tool will help you save money on ads and ensure the success of your campaign no matter where you are.
7. Later
Later is a premium Instagram post scheduling app used by most businesses. The inability to upload at a later time is one of the most annoying aspects of Instagram. You now have a solution with Later, which allows you to post later.
The Later app allows you to manage several Instagram accounts and schedule many marketing posts at the same time. You can use Dropbox, Google, or even a library to find pictures. Reports on user activity and hashtags make analytics simple as well.
Later is a free app with limited functionality. It offers paid options that start at $9 per month for a single account and go up to $49 per month for numerous accounts.
8. Canva
Businesses can benefit from social media posts. You can reach a larger audience if you make an engaging and intriguing post and share it on your social media accounts. As a result, if you can’t afford an expensive image editing program, Canva is a great alternative.
Canva’s new app takes all the web’s functionality to your phone, allowing you to create professional photos for social media. It also allows you to design personalized photos by dragging them into place.
For every business advertising engagement, Canva has hundreds of templates to select from! It also has built-in social sharing, allowing you to publish your image immediately on social media platforms.
Canva is an excellent free application if you need a simple image editor. For $10 a month, you can get more features with the pro-enterprise subscriptions.
Source: Flickr
9. REP
If you’re thinking about working with influencers in your business or are one yourself, REP could be quite useful. REP is a platform that allows companies and influencers to connect and cooperate.
Businesses can use the platforms to promote their products and invite influencers to serve as brand advocates for a limited time. Partnerships can be free, for a fee, or on a pay-per-click basis.
Using the app, influencers can earn money, trips, discounts, and merchandise. You can even transfer money directly from the app, making transactions much simpler.
Takeaways
All these marketing apps will assist you in running your business on your mobile device, whether traveling or away from the office. While you’re on the go, you can develop campaigns, audit, track, and communicate with your clients.
The best part is that many of them are free or inexpensive to use. As technology advances, there are many advantages to using these new marketing apps for your company.
Managing a company’s marketing would have been tough without these apps.
Thumbnail photo source: Pxhere
