Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness.
1. Keep track of your media coverage
Keep track of the coverage when your business is featured in the news. This will help you gauge the effectiveness of your PR efforts and give you something to show potential customers and clients. By keeping track of all media coverage, you can easily see what type of exposure your business is getting and how far your reach is. This can help tailor future PR efforts to be more effective. In addition, having a record of past media coverage can be a valuable marketing tool. When potential customers or clients see your family history business featured in the news, they’ll be more likely to trust your services. So please keep track of all your media coverage and use it to your advantage!
2. Develop relationships with local journalists
To get your business covered in the local press, you must develop relationships with journalists who cover your industry or niche. Get to know them and what kind of stories they’re interested in, and offer them insights or tips that would make for a great story. Journalists are always looking for a good story, so if you can give them one, they’re more likely to write about your business. In addition, having a personal connection to the journalist can also help increase the chances of getting coverage. If you can provide a journalist with a great story relevant to their audience, you’re more likely to get coverage for your family history business.
3. Target the right journalists
If you have a business, you know how important it is to get publicity. Good press can help you attract new customers and grow your business. But with so many businesses competing for media attention, how can you ensure your company gets coverage? Journalists are always looking for new angles and fresh perspectives, so if you can provide them with something unique, you’re more likely to get their attention. By getting to know the journalists in your field, you can increase the chances that your business will get the coverage it deserves.
4. Hold events and webinars
For example, as more and more people become interested in their family history, the demand for professional genealogists is rising. One great way to promote your business is to hold events or webinars. This will give potential customers and clients a chance to learn more about what you do and how you can help them with their family history research. You could host a webinar on accessing 1950 census records. This would be an excellent opportunity to showcase your expertise and attract new clients. So if you’re looking for ways to grow your business, consider hosting an event or webinar. It’s a great way to promote your services and attract new customers.
5. Get involved in the community
In addition to networking and marketing, another vital way to build your business is to get involved in the community. Building on the prior example, genealogy is a popular hobby, so there are likely local groups or organizations that you can get involved with. Getting involved in the community can also be a great way to learn about new resources and stay up-to-date on changes in the industry. Whether you participate in online forums, attend conferences or volunteer for a local organization, getting involved in the genealogy community is essential for any business owner.
By following these tips, you can help ensure that business gets the exposure it deserves. Using PR to highlight your business’s unique selling points, you can attract attention from potential customers and build a strong reputation.
