Conducting an email survey is one of the most efficient ways to get to know your customers and learn about their preferences.
The survey technique allows you to gather valuable insights encompassing your customers’ demands and paves the way for you to ensure continuous improvement.
The data collected through email surveys enables you to tailor your solutions to the needs and interests of the intended audience, helping you acknowledge high satisfaction and build lasting customer relationships.
There are a variety of survey types that may help you collect relevant data and make informed decisions according to the findings.
Plus, you should ensure that your email copy is tailored to the respective use cases, encouraging your recipients to respond.
Personalizing your emails each time you conduct a survey may be a daunting and time-consuming process.
So, we have designed a few handy email survey templates that may simplify the process and ensure customer feedback.
Why Conduct an Email Survey?
Before we dive into the email survey templates, you should know about the significance of conducting an email survey.
Around 61% of customers prefer brands to reach out to them through email. So, it justifies the selection of the communication method.
Furthermore, email is the most cost-effective way of conveying your message to the masses and collecting the required information.
With just one click, you can effortlessly reach out to thousands of subscribers in your email list and gather valuable insights.
These insights will help you make necessary refinements to the solutions you offer and improve consistently to keep up with the changing needs and preferences of your target audience.
Conducting an email survey helps you stay up-to-date with the changing demands and fulfill your customers’ expectations.
Your customers are the best source of information when it comes to improving the solutions you offer and ensuring high retention.
They help you identify the issues with your products and services, making it easier for you to make necessary improvements.
Through feedback email surveys, you can also know about the current satisfaction level of your customers and determine the likelihood of them recommending your solutions to others.
The data gathered through these surveys will help you grow consistently and make informed decisions.
Benefits of Conducting an Email Survey
If you’re still not convinced why conducting an email survey is beneficial for you, here are a few benefits that will help you make up your mind.
1) Cost Saving
Conducting an email survey is one of the most cost-effective ways to interact with your customers and access valuable insights.
All it requires is for you to build an email list. And you can easily do it by leveraging web forms and lead magnets.
You can also access your customers’ contact information from their buying history and create segmented email lists based on diverse characteristics or preferences.
It helps you create highly targeted email campaigns and gather useful responses from your customers.
Compared to other methods of data collection, contacting respondents via email is highly affordable as it saves commute, workforce, and material costs along with other expenses.
2) Convenience
Leveraging email to collect customer feedback is convenient and saves you a lot of time. You can cast a wider net and communicate with the masses in just a few clicks.
Conducting feedback surveys through this method is even simpler if you leverage email automation tools.
These tools help you automate menial or repetitive tasks, enabling you to make the most of your time and resources.
3) Willingness to Comply
When you use an email list to collect feedback from your customers, there’s a high chance that your request will not annoy the recipients.
Your customers have already given you their consent to receive messages from you, indicating a level of trust and interest. This will increase the likelihood of them responding to your feedback request.
4) Reach
As said earlier, leveraging email as a communication channel enables you to reach out to thousands with just the click of a button.
The location barriers don’t apply to you anymore, as you can send your messages directly to anyone around the globe in a matter of seconds.
It makes things easier for businesses that operate beyond a particular vicinity and have a huge customer base.
5) High Response Rate
Conducting an email survey is one of the most effective ways to collect customer feedback due to a high response rate.
The major reason for this is that answering your questions or filling out survey forms via email is convenient for your recipients compared to other data collection methods.
The only problem is that your email may get lost in the inbox of your recipients, cluttered with a ton of branded emails.
However, with a little effort, you can grab the attention of your respondents and gather valuable data with ease.
How to Set Up an Email Survey
Setting up an email survey may be a bit different from drafting your standard marketing messages.
You should be careful when designing your emails and structuring your message to get the best results from your initiatives.
The following are the key elements that you should consider when setting up an email survey.
1) Survey Questions
Since your goal is to collect feedback from your customers about the solutions you offer and gather valuable insights, compiling survey questions is the prerequisite for conducting an email survey.
You can consider enclosing close-ended questions or welcome open-ended responses from your customers through the survey.
It all depends on the type of information you want to access and how you think your customers will be able to provide it to you better.
Just ensure that you don’t add survey questions to the body of your email; rather, create a form or questionnaire and make it accessible through your email.
2) Subject Line
Once you have prepared your list of questions, the next key element you should focus on is an attention-grabbing subject line.
As said earlier, your customers receive plenty of marketing messages from brands worldwide. So, it’s highly likely that your survey email gets lost in the clutter.
Around 47% of people respond to emails solely based on their subject lines. So, personalizing them brings you a step closer to achieving your goal.
3) Email Body
This key element contains the core message that describes your purpose in reaching out to your customers.
After a friendly salutation, you should start by expressing your gratitude and thank them for taking the time to go through the message you convey.
You should disclose your purpose when contacting your recipients and showcase the importance of their feedback for you.
After that, you should provide clear instructions about participating in the survey and communicate the eligibility criteria, if any.
Don’t forget to highlight that the recipients’ feedback helps you improve your solutions and offer a better customer experience.
4) Survey Link
Once you’ve compiled your message and provided instructions for survey participation, you should add a survey link to your email.
This link will route your recipients to an online form or a page where they can respond to the questions asked.
You should ensure that the link is clearly visible and easily accessible. Before adding the link to the email, you should test it out to see if it’s working.
It ensures hassle-free participation, and you avoid running into any issues with respect to data collection.
5) Call to Action
To encourage your recipients to participate in the email survey, you must include a persuasive call to action in your email.
The call to action encourages your recipients to click the survey link and provide you with the required information.
Email Survey Templates to Ensure Customer Feedback
To make it easier for you to collect feedback from your customers, we have created interactive and ready-to-use email survey templates fitting for diverse use cases.
1) Customer Feedback Template
You can use the following template to invite your customers to participate in your surveys and provide you with relevant information. It’s a standard template that you can use as is or tailor it to meet your needs.
2) NPS Template
You can use the following template when striving to explore the net promoter score representing your brand.
The insights through this survey will help you explore the likelihood of your customers recommending your products or services to others.
Furthermore, you may find out about customers who are likely to churn and explore the reasons causing it.
You can use the following template when conducting an NPS survey:
3) Customer Satisfaction Template
Conducting a customer satisfaction survey helps you identify the pain points of your customers and come up with viable solutions.
The insights from these surveys help you assess the overall satisfaction of your customers with respect to the experiences you offer and improve your products or services to ensure lasting customer relationships.
The following template makes it easier for you to conduct a customer satisfaction survey:
4) Product Review Template
You can use the following product review survey template when reaching out to your customers and asking them for their feedback regarding your newly introduced products or services.
You can also leverage the template to inquire about the existing solutions that you think have room for improvement.
5) Customer Service Feedback Template
Collecting customer service feedback is the key to improving your after-sale experience and cultivating loyalty.
You must inquire from your customers about their interaction with your support team. It allows you to build a strong relationship with them and ensure high retention.
You can use the following template to gather valuable insights and improve your customer service experience.
Final Words
There you have it: the five email survey templates to ensure customer feedback and improve the experience you offer.
Your customers are the most authentic source of information for you when it comes to improving your solutions.
They have hands-on experience with your products or services. So they can help you identify the problems with them and come up with viable fixes.
Conducting an email survey may serve as a viable strategy here, enabling you to access valuable insights.
This article tells you how to set one up and reach out to your customers for required information by leveraging ready-to-use email templates.
