Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful.
You are going to need to focus on improving certain areas of your business, such as automating some processes, increasing reliability, and being able to take a step back from your company to see the bigger picture, but you need to go about it in the right way.
#1 Increasing reliability
Although PR is all about putting the word out there, you still need to be able to respond to customers quickly and never miss a deadline for a release. Failing to do so will affect your reputation and that of your client, with knock-on effects that could result in a loss of contracts or further actions if the client loses revenue.
A good place to start is by increasing your internet speed. This can make your whole office run a little bit faster and keep your employees working without them needing to sit around twiddling their thumbs. By looking into business fiber internet, you might be able to find exactly what you need to build this area within your business, and by getting the right package, you could save money too.
#2 Automate processes
While there will, of course, be some parts of what you do that require a more bespoke treatment, other parts of the business, like social media posts, are a part of what you do every day and could be set up in advance and scheduled to publish at the most appropriate time.
There will also be some areas of running your public relations agency that can benefit from automation. Behind the scenes aspects such as your payroll operation could be automated to release staff to concentrate on tasks that will build your business. Again, finding the right tools for the job can improve results and cut down on your overheads.
#3 Use data analysis to see what you need to do
Of course, to scale your PR agency, you need an accurate snapshot of where you are right now. You can use data analysis to see the bigger picture of your business, which can help you to see where things are going right and where they are going wrong.
This can be far more important than you realize, and it can help to lay out in facts and figures what you need to scale your business and get failing departments right on track.
Final thoughts
You need to think carefully about the ways that you can scale your business. Getting the basics right is the first step, like knowing where you are now and getting the right tools for the job like faster internet. After that, you can see what you can automate, so no matter how big your get, you have far less chance of being overwhelmed by work.
You need to make sure that you are looking into building efficiency to get it back on the right path again—and by looking into downtime, reliability, and data analytics, you can begin to get back on top of your business as a public relations agency.
