Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a skilled marketing team.
Companies with a large budget can afford to hire a full-time, in-house marketing team, but there are still many challenges with this approach. For instance, an in-house team limits access to talent based on the pool of candidates available in the general area.
Even though companies can hire remote workers, they’re less likely to hire out of state because it’s expensive to stay in line with employment and tax laws with out-of-state employees. It’s also harder to source individual A-players and get them all to collaborate with each other when they aren’t located in the same area, or working together in an office.
Outsourced marketing solves these challenges—here’s how.
Outsourced marketing gives you a team of seasoned experts
When you need to hire marketing professionals, it’s hard to verify their expertise when all you have is a resume and references. Someone could have been considered a valuable asset to their marketing team, get praised by their superiors, and still not be a match for your team, all because the company CEO gave them soft goals. For example, if you need someone who can get you more email subscribers and generate sales from your emails, it’s hard to get proof that a candidate is capable of this task. Often, an increase in numbers is achieved by trial and error rather than expertise and strategy.
Furthermore, it’s hard to determine the specifics of what a candidate is capable of achieving through the standard interview process, so each time you onboard a new employee, you’re taking a huge risk.
Outsourcing your needs to a marketing firm solves this dilemma and provides you with a vetted, seasoned, verified team of experts who get results. The stakes are high, and marketing agencies can’t afford to keep anyone on the team who doesn’t get results.
If you get a good team together, it’s also beneficial to hire a fractional CMO (Chief Marketing Officer). This way, you won’t need to hire an in-house marketing manager, and you’ll get access to an expert for as long as you need, without having to pay a long-term, full-time salary or find ways to keep them busy between projects.
Even if you have an in-house marketing team, it still pays to hire a fractional CMO. In-house CMO salary requirements are quite large, and if you can’t afford that, you’re out of luck, unless you hire a fractional CMO.
When you hire a fractional CMO, you’ll pay them a high hourly rate, but they won’t be working full-time. In fact, many work for around 15 hours per month, and at $200 per hour, that’s only $36,000 per year. Compared to hiring a full-time, in-house CMO for an average of $160,000 per year, that’s a good deal.
Outsourced marketing teams already work well together
One of the biggest obstacles to hiring an effective marketing team is having to get a team of people who don’t know each other to collaborate over the internet. Although it’s not impossible, it’s challenging. And each time someone leaves the team, you have to replace them and train them to work with everyone else.
When you outsource your marketing needs, you get a team that is already used to working with each other. They have systems, protocols, and strategies in place, and already have a smooth workflow. If anyone leaves the team, they will be replaced with someone else equally qualified, and the marketing company will handle all their training. You don’t have to do anything but guide them on your project.
Outsourced marketing is affordable
You’ll save a lot of money by outsourcing your marketing needs. When you maintain an in-house team, you end up paying them for full-time work every day, even when they aren’t actually working on anything. Outsourced marketing fees are based on work performed, and you don’t have to pay their salaries when you’re in-between projects. You can hire a team for a set period of time to work on a specific project. You’ll be paying for results, not hours spent on the clock.
Outsourcing marketing is becoming the standard
As more business owners embrace outsourced marketing, it’s quickly becoming the norm. Although there are exceptions where an in-house team is ideal, most businesses will get more benefit from hiring an outsourced marketing team.
