PR News
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Dear journalists: We’re sorry for all the bad pitches—and 6 ways PR promises to improve
Let’s face it: you’ve seen some terrible pitches. PR pros have hit “send” on press releases about products you’d never cover, addressed emails to “Dear [Insert Random Name Here],” and pitched stories so irrelevant, you wondered if they’d mixed up their media lists...
PR campaigns that transform climate data into global climate action
As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. It...
Crafting crisis management plans for accounting firms: Proactive measures, actionable strategies and support systems
One minute, you are cruising through the tax season, filling away with glee, glad to have a routine. The next minute, you're in the trenches, and your firm is in a tailspin because of a data breach, financial scandal, or even a natural disaster. If you have a backup...
Leveraging PR and marketing to drive success in the home improvement industry
The home improvement industry has experienced significant growth in recent years, driven by a surge in demand for renovations, repairs, and upgrades. For businesses operating in this space, such as contractors, designers, and suppliers, leveraging PR and marketing...
Mastering communications and PR in the changing automotive industry
Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This underlines why public...
4 core branding strategies to build a thriving business in 2025
Businesses lay their foundations with the meticulous groundwork of plans and efforts. When it is finally a tangible asset, it feels like a great achievement. But that’s wrong—great achievements take time and relentless effort for success. To sustain your business and...
Is AI endangering your brand equity? 3 lessons for communications professionals
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...
The evolving role of corporate communications in crisis management
Corporate communications has long been a pillar of business strategy, responsible for shaping a company’s narrative and ensuring that its messages reach stakeholders effectively. However, in the age of constant connectivity and rapid social media dissemination, the...
6 reasons sending text files is considered bad for your PR—and what to do instead
A single wrong interaction in the professional world can break your reputation. Sending plain text files is one of them. You might think, what’s the big deal in sending a TXT file? But it can leave a not-so-professional impression. Want to know why? Stick with us as...
5 ways that AI is impacting B2B technology marketing strategies
Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance...
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Huk Casts Wider Net with Obviouslee to Drive Growth Among Lifestyle Audiences
Performance fishing apparel brand joins forces with the industry’s leading outdoor specialists to scale national growth through strategic media relations and experiential events. CHARLESTON, S.C. (January 21st, 2025) – Obviouslee, a full-service, strategic marketing...
InnoVision Marketing Group Named Agency of Record for SDRE
SAN DIEGO — January 20, 2025 — InnoVision Marketing Group, a leading bilingual marketing powerhouse based in San Diego, is proud to announce their selection as the official agency of record (AOR) for SDRE, a pioneering homebuilder group dedicated to providing...
How the US TikTok Ban Affects the UK Creator Economy: Commentary from Thomas Walters, CEO of Billion Dollar Boy
Following news that the US TikTok ban is set to go ahead on Sunday after the Supreme Court rejected their appeal, Thomas Walters, Europe CEO and co-founder of leading global creator agency, Billion Dollar Boy, offers the following comments: “The US TikTok ban...