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6 key benefits of app development for scaling business growth
Technology has never missed a single chance to amaze us. The timeline of technology and its inventions have been around for decades, and we are still waiting for more of them. The main purpose of technology is to provide ease and comfort in our tasks and problems....
The AI Arms Race as a PR Battleground: What the DeepSeek Ban Chatter Tells Us About Tech Narratives
AI isn’t just advancing—it’s becoming a geopolitical flashpoint. In just a week, speculation about a DeepSeek ‘ban’ exploded on X.com, shaping perceptions before any official action was taken. But how did this narrative take hold so quickly, and what does it reveal...
The evolving role of influencer marketing agencies in the age of AI and automation
Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now...
5 trends to watch in content marketing and SEO for e-commerce websites
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Developing an Etsy-like marketplace: 7 key challenges and how to overcome them
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
Why cybersecurity PR is critical for building long-term credibility
In the fast-moving world of cybersecurity, where new threats emerge daily, companies must be more than just reactive to breaches—they must also build credibility and trust with consumers, employees, and the public at large. The key to achieving this lies in effective...
Marketing niche services: How storytelling and strategy make the difference
In today’s fast-paced digital world, getting noticed is a challenge, especially if you’re offering a specialized service. Whether you’re helping families with complex legal matters, providing financial solutions, or teaching skills that transform lives, the right...
The future of media relations: Engaging with decentralized media and new audiences
Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news's explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that we’ve mastered traditional...
Building trust through transparency: The success of the 2020 Microsoft cybersecurity PR campaign
As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today's world, brands must also build consumer trust by...
The role of social media in shaping modern public relations strategies
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press...
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THIS MONTH'S WEBINAR
LHG Rings In the New Year with Six New Accounts
NEW YORK, January 22, 2025 – Lou Hammond Group (LHG) announces six new clients covering public relations/corporate communications, strategic planning, branding and digital marketing: DESTINATIONS Nestled along Florida’s Gulf Coast, Sarasota County offers an...
Crisis, Corporate Reputation, Policy Comms Expert Danny Phan Joins APCO
SINGAPORE – January 22, 2025: Danny Phan, an award-winning professional with more than 20 years of international experience across Asia and the United States, joined APCO, as announced today by APCO CEO Brad Staples. "We are thrilled to welcome Danny to APCO. His...
Turley strengthens Strategic Communications service with three new appointments
Independent advisory firm Turley has strengthened its Strategic Communications team with three new hires, appointing Chris Peacock and Rachel Edwards as Directors in Manchester and Belfast respectively, and James Newhall as Associate Director in Reading. Chris joins...