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8 steps for building a winning PR agency business development program
Picture this: You’re running a PR agency, are very passionate, and have a talented core helping you manage the operations. Does this guarantee growth? No, it does not. In a competitive industry like PR, just being passionate and having a good team isn’t enough. You...
Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets
Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. However, this stiff competition is more...
Why bad design hurts your marketing efforts–and tips to avoid it
Bad design in marketing is like showing up to a wedding in flip-flops—not exactly the impression you want to make. Clashing colors, fonts that strain the eyes, or layouts that look rushed all have the same effect: they turn people away before they even figure out what...
Building bridges for inclusion in PR and marketing for diverse audiences
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...
Travel PR in 2025: How popular trends have evolved this year, and where we’re heading
The trends in travel PR are shifting because of globalization, technological change, and changes in consumer behavior regarding how people in a particular region, an airline, a hotel, or any other entity engage with the rest of their respective audiences. In 2025,...
The intersection of PR, digital marketing, and emerging technologies: A look at Tesla and beyond
In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. These elements, when aligned, create compelling...
6 steps for analyzing competitor keywords for better market understanding
Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword...
5 ways to make your email newsletters stand out with AMP-powered interactivity
With nearly half of marketers (46%, to be exact) using email newsletters, they have become the second most used email form. We don’t think the number is shocking. There are a few reasons for the popularity of email newsletters: Lets you show off your unique brand...
How marketing and PR transform home renovation businesses
In today’s digital-first world, marketing and public relations are indispensable tools for businesses striving to make an impact. For home renovation companies, these strategies are critical to building trust, showcasing craftsmanship, and attracting clients. By...
Mastering communications and PR in the changing automotive industry
Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This underlines why public...
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Brownstein Group Appoints Lisa Rios as Director of Brand Strategy
Philadelphia, PA – December 12, 2024 – Today, Brownstein Group, Philadelphia’s largest and longest-running independent advertising and PR agency, proudly announces the appointment of Lisa Rios as the new Director of Brand Strategy. With her decades of experience and...
French/West/Vaughan Receives Two Top Honors at Ragan’s PR Daily and Top Agencies Awards
RALEIGH, N.C. (Dec. 11, 2024) – French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, received two major awards at yesterday’s Ragan’s 2024 PR Daily Awards and Top Agencies Awards program, which...
Barbados Tourism Marketing Inc. (BTMI) Renews Partnership with CIIC PR as LATAM Agency of Record for 8th Consecutive Year
NEW YORK, NY (December 3, 2024) – Barbados Tourism Marketing Inc. (BTMI), has once again selected CIIC PR as its public relations agency of record for the Latin America region, continuing a successful partnership that began in 2017. This renewal underscores the shared...