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Customer follow-up strategies: Making automated responses feel personalized
Responding to the queries and concerns of your audience helps you build a strong relationship with them. You are the preferred point of contact for your customers when they want to learn about your solutions or how to leverage them to the fullest. Responding to their...
‘What is PR, Uncle Curtis?’: One way to explain public relations to a child—write a children’s book!
Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go? Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is...
The ROI of client education: Turning knowledge sharing into a conversion engine
Client education has become indispensable in the modern PR and communications landscape. By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. The ROI of...
10 proven tips to grow your TikTok audience on a budget
TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, it’s an ideal platform for brands and creators to reach massive audiences, even with limited resources. If you’re looking...
My very own predictions for 2025—with a major one for employees in our business
This is the time of the year when everyone in our egocentric business thinks they know what will happen in 2025. So here are my predictions. (But unlike other know-it-alls, my advice to readers is to not bet on them being correct.) By Category Media Because of Meta’s...
The power of PR in building strong community connections
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it's about telling a story that resonates, building trust...
The art of media monitoring: Understanding its various uses—and how to master it for your clients
Businesses have two factors: opportunities and results. When we effectively blend these two factors, we call it success. But there is always a way to measure this success, and the right way to do it is to perform media monitoring. As a businessman, the success of your...
Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have...
8 marketing strategies to build a strong brand presence
Effective brand marketing is crucial for standing out and connecting with customers. It’s not just about promoting products, it's about building a strong identity that connects with your audience. Businesses can create lasting customer relationships by developing a...
The PR playbook for small food brands: How to leverage media, influencers, and storytelling
In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. From media outreach to...
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THIS MONTH'S WEBINAR
InnoVision Marketing Group CEO Ric Militi Recognized Among San Diego’s Most Influential People in 2024 SD500 List
SAN DIEGO, CA — January 23, 2025 — Creativity, innovation and leadership define the journey of Ric Militi, CEO and Executive Creative Director of InnoVision Marketing Group, as he earns a prestigious spot on the 2024 SD500: The Most Influential People in San Diego by...
Millwright Holdings Promotes Laura Murphy to President of Bolt PR Following Record-Breaking Year
New York, NY (January 22, 2025) – Millwright Holdings is pleased to announce the promotion of Laura Murphy to President of Bolt PR, its award-winning B2C public relations, content, and digital marketing agency serving clients across the hospitality, food and beverage,...
10 Years of Crowe PR: The Agency’s Flight from Startup to Award-Winning Integrated PR Firm
National PR Agency Celebrates a Decade of Milestones, Industry-Leading Campaigns and Strategic Partnerships SAN DIEGO and NEW YORK – January 22, 2025 – Crowe PR, a leading national integrated public relations agency, celebrates its 10th anniversary, marking a decade...