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The future of cannabis marketing: From stigma to mainstream
For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years...
Influencer marketing for small brands: Navigating the challenges and opportunities
In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. While large companies have the resources to collaborate with high-profile influencers, small brands often...
8 ways using AI can boost efficiency for your e-commerce brand and customers
The industry of e-commerce has always been a successful niche of business. With the advent of technology and new strategies, the graph of success has taken a surge and it is not coming down anytime soon. So, what is the real secret here? Nothing but a common technical...
Revolutionizing PR: How Business Intelligence boosts media relations and drives success
Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today's information-rich environment, traditional media campaign methods just do not cut it. Business Intelligence (BI) steps up as...
Affiliate marketing software solutions for B2B companies—key functions, benefits and brands
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
The art of website copywriting: 6 tips for crafting compelling content
How do you create content that truly resonates with your audience? It’s true that what you say matters big time. But there’s another aspect you should consider — and that’s how you say it. Let’s not forget about shrinking attention spans and all the digital...
5 best practices for implementing digital solutions in your PR workflow
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
From hype to trust: The evolution of crypto marketing in a maturing industry
The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021's bull market peak. Gone are the days of meme-driven hype cycles and FOMO-based promotions. Today's successful crypto marketing strategies prioritize education,...
Pitching media in 2025: Adapting to the new norms of digital journalism and audience expectations
Pitching the media has always been a cornerstone of public relations strategy, but as we head into 2025, the rules of engagement are rapidly changing. The evolution of journalism—fueled by new technologies, the rise of influencer culture, and a shift in how audiences...
Marketing momentum: Does a bull market ignite financial communications?
As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024—one that might suggest marketing activity in the financial services industry mirrors...
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Purposebuilt Brands Retains Zapwater Communications for Integrated Communications Services
CHICAGO (January 28, 2024) – PurposeBuilt Brands, a pioneer in crafting top-tier products for cleaning specialty surfaces, has selected Zapwater Communications as its earned media and influencer agency of record. The partnership will focus on driving awareness,...
Brand Keys Survey News: Retail Brand Loyalty Index Leaders Include Levi Strauss, Macy’s, Dicks Sporting Goods, Dollar Tree
Levi Strauss, Macy’s, Dicks Sporting Goods, Dollar Tree, UPS, Amazon Among Loyalty Gold Awards in Brand Keys’ 2025 Loyalty Index Brand Loyalty Assessments Identify New Bottom Lines For Brands in 2025: Which Brands Will Dominate, What Customers Acquisition Will Cost,...
Ruder Finn Appoints Tim Hurley as Global Managing Director of Touchdown
NEW YORK – 1/27/2025 - Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, announced today that Tim Hurley will join as Global Managing Director of Touchdown, a Ruder Finn company co-headquartered in Austin,...