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Building authentic media relationships in a post-truth era
Trust is becoming increasingly scarce in the media industry due to the rise of fake news and sensationalism. As a result, building authentic media relationships has never been more important—or more challenging. Sending press releases or generic pitches is no longer...
50 PR & marketing campaigns successfully engaging Gen Z’ers
Here are 50 real-life public relations campaigns that have successfully reached and engaged Gen Z, showcasing various strategies, innovations, and creative approaches: Nike's "Dream Crazy" Campaign: Featuring Colin Kaepernick, this campaign embraced social activism...
Purpose beyond profit: Navigating 5 complexities of brand identity in advanced PR and marketing
In the ever-competitive digital marketing battleground, it’s not enough to bombard people with heterogeneous ads across marketing channels—everyone does this, with smaller companies (read: smaller budgets) consistently losing to bigger players. But there’s a way for...
3 types of marketing attribution models to enhance your campaign performance
Businesses have a whole host of metrics and KPIs for measuring their marketing efforts, and marketing attribution models are one such tool at their disposal. In this article we’ll cover what marketing attribution is, the main attribution models you should be aware of,...
The power of social listening: How PR professionals stay ahead
We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation. This is...
The impact of digital PR and marketing on the kitchen remodeling industry
In today's digital era, industries that may seem entirely hands-on and localized, like kitchen remodeling, are increasingly dependent on digital marketing and public relations strategies to remain competitive. While traditional advertising and word-of-mouth...
How remote PR teams use technology to overcome connectivity issues
Remote work has brought us many different benefits. They can be seen in our personal lives as remote workers, but employers can experience them as well. However, there are also some problems that can occur that aren’t present in the on-site environment. When it comes...
The role of PR in boosting business for language schools
Public relations plays a critical role in shaping the image, reputation, and reach of businesses, including language schools. In today's competitive education market, a strong PR strategy can distinguish a language school from its competitors, build credibility, and...
10 key benefits of risk mitigation for long-term business success
In today's unpredictable world, businesses are constantly exposed to challenges that can disrupt operations, hinder growth, and damage reputation. Safeguarding a company's future while ensuring steady growth has become more critical than ever. Many organizations need...
How promo codes work as a great PR strategy
You’ve probably noticed many websites dedicated to sharing promo codes online. You can find discounts and deals for just about any website if you run a quick search online. That’s because promo codes are a highly effective marketing and PR strategy. Done right,...
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MKC Strategies Appoints Marissa Spivak as Head of Client Services
Lido Beach, Nov. 14, 2024 – MKC Strategies, an award-winning health and science integrated communications agency, announces the elevation of Marissa Spivak to a newly created role, Head of Client Services. With nearly two decades of expertise in client partnerships,...
Narrative Elevates Devin O’Malley to Partner
Additions of Paid Media Manager Alina Serbina and Strategic Communications Associate Grace Hill Strengthen Growing Suite of Capabilities WASHINGTON, D.C. – Narrative Strategies announced today that the firm has promoted Devin O’Malley to partner. O’Malley previously...
Evins Communications Extends Impressive Growth into Second Half of 2024
Agency Welcomes Iconic Luxury Properties and Game-Changing Innovator Wine Brand NEW YORK -- Evins Communications ("Evins"), a New York-based marketing communications and public relations agency known for delivering innovative programs with business-changing impact,...