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G2 Fall’24 Report: Agility PR Ranks #1 Across Key Categories, Earning 41 Awards in Total!
This fall, Agility PR Solutions earned top recognition with...
Is your media strategy holistic? Integrating brand personality insights
It’s important to recognize when your media strategy is missing something. Splashing your message across platforms without thinking about how to handle this cohesively is a common misstep in this context. Instead, you need your brand personality to shine through on...
9 examples of SMART performance goals in 2024
Are you tired of setting goals that fizzle out faster than your New Year's resolutions? Don't worry, you aren't alone! Many professionals struggle with practical goal setting. And that is where the SMART goals come in! They guarantee that your objectives are defined...
Why authentic storytelling is more important than ever in today’s business landscape
In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy,...
The impact of PR on your digital marketing ROI: What you need to know
Are you wondering if increasing your PR budget can have a direct impact on your marketing ROI? The answer is yes, absolutely. PR and digital marketing have traditionally been thought of as distinct fields, but in the digital age, the dividing lines have become...
Mastering PR campaigns: Strategies for effective public relations success
An efficient PR campaign strategy is essential in getting the brand in front of the target audience to engage with the business. In 2023, the estimated size of the PR market worldwide slightly decreased after peaking at 20 billion USD the year prior. This blog...
Survey strategies: The fallacy of leading questions in data gathering (with examples)
Surveys are a powerful tool to collect feedback, opinions, and insights from your customers, employees, or target audience. However, not all surveys are created equal. The quality and reliability of your survey results depend largely on how you design and phrase your...
The growing importance of a robust brand PR strategy in the age of social media
A robust brand PR strategy has become indispensable in today's interconnected world, where consumers are increasingly informed and engaged. Social media platforms have revolutionized how brands communicate with their audiences, offering unprecedented engagement...
Crafting powerful brand narratives with recognition awards
Awards are more than mere accolades; they can become powerful tools for crafting compelling brand narratives. Whether they come from industry bodies, third-party organizations, or internal recognitions, awards offer tangible validation of a company’s values and...
Using social media monitoring to identify emerging trends—tips and strategies
There were 5.44 billion global social media users as of April 2024. Thus, without a doubt, having a strong social media presence is crucial for business growth. Brands must be active online to understand their customers' feedback and opinions. This is where social...
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French/West/Vaughan Announces Three New Associates and Two Promotions
RALEIGH, N.C. (Nov. 18, 2024) – French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced the addition of three new employees to its team, along with two promotions. Bringing over a decade...
Golin Launches New Farm & Food Offering to Address Next Gen Challenges in Agriculture and Commodities
Industry veteran and Managing Director Beth Engelmann to lead the specialty offering CHICAGO (November 14, 2024) – Golin, an Interpublic Group (NYSE: IPG) agency, today announced the launch of “Farm & Food,” a new specialty offering focused on providing...
Emplifi Reveals User-Generated Content Helps Drive 63% YoY Revenue Growth Across B2C Industries
Emplifi Data Reveals User-Generated Content Drives More Than $8 Billion in Annual Revenue for the Brands Using Its Platform New York, November 14th, 2024 – Emplifi, a leading customer engagement platform, today released “How UGC Drives Revenue and Boosts Engagement in...