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Building your brand image: Managing reputation in the digital age
In this fast-growing and globalized environment, brand image plays an important role in marketers’ success and failure. The perceptions people have towards your brand online determine matters such as customer trust and the growth of a business. The current world is...
6 ways construction companies can use financial analytics to improve PR and media relations
When we talk about financial analytics, especially in the context of the construction industry, we often think of its use in project management, budgeting, and cost control. While financial analytics comes in useful in these cases, its use cases extend to other areas...
PR lessons to be learned from Trump’s ‘not my fault’ strategy
Former President Donald Trump has been using an old PR strategy in his bid for reelection. His tactics are to blame Kamala Harris and anyone else except himself for every problem in our country. Blaming someone else is a tactic that some entities in crisis situations...
How purpose-driven marketing generates sustainable earned media
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand's values with meaningful societal or environmental causes. This isn’t just a passing trend; it's becoming a cornerstone of modern...
10 ways to enhance your customer experience with AI in 2024 and beyond
Did you know that many consumers believe AI will change how they interact with companies in the next two years? Customer experience through artificial intelligence means using AI technologies to improve customer interactions, optimize business processes, and boost...
How to perform target market segmentation in 7 steps
PR campaigns often fall flat when they fail to connect with the right audience. You might craft the most compelling message, but if it doesn’t reach those who care, it’s as good as shouting into the void. This is where target market segmentation comes into play. By...
10 common B2B marketing mistakes—and how to avoid them
B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing...
6 best practices to incorporate diversity and inclusion in modern PR campaigns
If your PR campaigns only feature a small part of society, you will miss the opportunity to connect with the wider world. A variety of stories and experiences shows that your company understands the rich diversity of our society. It also tells your audience that you...
10 ways AI impacts influencer marketing and influencer PR
AI can be a game-changer for the influencer marketing and PR business in several ways. Here are ten impactful ways AI can help: 1) Audience Analysis AI can analyze social media data to provide detailed insights into an influencer's audience demographics, interests,...
6 ways product-led growth marketing helps build a community around your brand
Have you ever tried a product and gotten instantly hooked by the experience? Maybe you signed up for a free trial for a business app before shortly converting to a paid subscriber. Instead of following traditional marketing and sales tactics, wouldn’t it be nice if...
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Ruder Finn Introduces rf.aio, a New Proprietary Offering for Optimizing Brand Presence in LLMs
rf.aio helps brands to protect and grow reputations in Large Language Models (LLMs), which are quickly becoming the new search rf.aio was developed in collaboration with AI company influenceAI NEW YORK – 11/19/2024 – Ruder Finn, one of the world’s largest independent...
Hotwire Global launches “AI Beyond Efficiency” report in partnership with House of Beautiful Business
Hotwire’s New Report Encourages Brands to Think about AI, beyond efficiency gains, to the benefit of customers and society SAN FRANCISCO — November 19th, 2024 — Today, Hotwire, the global tech communications and marketing consultancy, and the House of Beautiful...
SugarCRM Announces Sugar Sell and Sugar Market Now Available in AWS Marketplace
Sugar’s AI-Driven Sales and Marketing Automation Solutions Join Sugar Serve and Other SugarCRM Solutions in AWS Marketplace SAN FRANCISCO – November 19, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced its...