PR News
by 
Crafting a content-driven PR strategy on social media to boost engagement
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information,...
How to leverage market gap analysis for a more effective PR strategy
Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve,...
Why strategic web development is key to growing your nonprofit in 2024 and beyond
Running a nonprofit in 2024 isn’t all that different from running a business. Both are cutthroat endeavors, with fierce competition to stand out, whether it is raising funds, deploying them efficiently, or building a reputable and recognizable brand over time. As a...
Navigating workplace privacy and productivity: PR challenges with employee monitoring software
When monitoring tools are used in a workplace setting, finding the delicate balance between enhancing employee productivity and maintaining privacy can be a real challenge. How can you boost output without hurting your team’s morale or your company’s image? Let’s...
How contextual targeting helps enhance brand relevancy and user experience
If you work in marketing, you’ll be very aware of Google and other entities phasing out the use of third-party cookies. These cookies store data on your browser that allows organizations to track your online behavior and deliver targeted ads to you. While many may be...
The role of effective communication in building a strong brand identity—and practical tips
Effective communication is crucial for building a strong brand identity. In a world where information moves fast, brands must communicate their values and message clearly. This helps them connect with their audience, stand out from competitors, and create lasting...
How media monitoring enhances healthcare communication—industry-specific insights
Media monitoring is typically talked about from a brand-building perspective, yet it’s just as relevant in a healthcare context, since keeping communication seamless when crises strike is a must for providers in this sector. If this has piqued your curiosity, hold...
How A/B testing saves your Facebook ad budget—and 7 steps to utilizing it effectively
Did you know that 89 percent of marketers leverage Facebook to run campaigns that help them generate traction online and attract more conversions? Facebook is a popular choice and a leading social media platform that users representing diverse generations prefer. So,...
How brands can stand out in the Retail Media Network landscape
Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3...
The future of game development: Trends to consider when hiring a game developer
Game development is advancing at an unprecedented pace, driven by the need for constant innovation and new technology. The gaming industry has transformed into a multifaceted space where tools like Artificial Intelligence, VR, AR, and Blockchain are redefining how...
Get expert PR insights!
Subscribe to the Bulldog Reporter for the latest in PR.
THIS MONTH'S WEBINAR
BPCM named SailGP AOR for the U.S.
Founded by Larry Ellison and Sir Russell Coutts, the international sail racing championship is one of the world’s fastest-growing sports and entertainment properties. NEW YORK—Nov. 20, 2024—Global communications and consulting firm BPCM, celebrating its 25th year in...
Mason Named Agency of Record for Northeast Brand Rollout, Advertising, Public Relations, and Social Media
Bethany, Conn. (Nov. 19, 2024) – Northeast, a leading provider of premium building materials, architectural solutions, and custom woodworking, has selected Mason as its agency of record. Mason will implement the launch of its newly redefined brand identity, including...
Propel Software Unveils Top 2025 Business and Technology Trends
Innovative Leader in Product Value Management Identifies the Five Key Trends to Watch in the New Year Redwood City, Calif., November 19, 2024 - Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, market,...