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Brewing success: How companies in the well-being and entertainment industry can enhance their brand through strategic PR
The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next. That’s why it’s essential to have PR strategies that help you establish a name for yourself. Whether your company focuses on...
The role of technology in preventing PR disasters caused by data mismanagement
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated...
Crafting a memorable brand: 5 ways that images speak louder than words
In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency...
Getting the most from your customer experience platform: A detailed guide
A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or...
8 trends in financial marketing and PR affecting media
The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact...
20 current marketing trends in tech publicity to watch
Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to...
Impactful customer service is non-negotiable for brands in today’s market
Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for...
PR vs marketing vs sales: How to find the bridge?
As a PR company, we often see clients' confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays...
Making a hybrid work model work for today’s communications agency
Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity...
18 innovative corporate communications programs, tools and strategies
Corporate communications programs are vital for managing and enhancing a company's reputation, internal and external communication, and overall brand image. As we move into 2025, several key trends and innovations are shaping the landscape of corporate communications....
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FWV, Baker & Bonner Announce Alliance Forming Western Marketing Powerhouse
Agencies bring PR, digital media, brand strategy, award-winning creative and cinematic storytelling to elite roster in Western lifestyle RALEIGH, N.C. and DALLAS (Nov. 19, 2024) – FWV, one of the nation’s largest independently held PR, advertising and digital media...
Cooksey Promotes Real Estate & Development Practice Leader Mary Kate Jeffries to Senior Vice President
DALLAS – Nov. 20, 2024 – Cooksey Communications, a leading North-Texas based strategic communications firm, has promoted Mary Kate Jeffries to senior vice president. The promotion recognizes Jeffries’ more than two decades of public relations industry leadership, as...
Rinck Advertising Expands Team, Elevates Leaders to Drive Client Success
Lewiston, Maine – Rinck Advertising, a woman-owned agency, is proud to announce a series of strategic hires and promotions, strengthening its team with a diverse lineup of talented professionals. In response to growing client demand and the rapidly evolving marketing...