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The future of PR in the workplace: Navigating emerging trends and challenges
Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and...
Unlocking success: 7 steps to achieve business growth and expansion
Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the...
5 ways small business tools can streamline your PR campaigns
In today’s fast-paced digital world, small businesses face specific challenges in managing their public relations efforts. It is possible to turn these challenges into chances to grow and gain attention. Reducing grandiosity in PR campaigns is beneficial in terms of...
Evolution of cybersecurity PR: From crisis management to proactive strategy
In an era where data breaches and cyberattacks dominate headlines, the relationship between cybersecurity and public relations has evolved significantly. Gone are the days when PR was merely a reactive tool employed after a crisis. Today, cybersecurity PR is becoming...
Affiliate marketing software solutions for B2B companies—key functions, benefits and brands
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
10 ways marketing strategies benefit from managed IT services
Today’s business environment provides that success in the atmosphere depends on periodic and robust IT support for marketing campaigns. Managed IT services offer companies the opportunity and expertise to enhance their marketing strategies. Below, we will consider ten...
Visual storytelling in communications: How professional portraits enhance your brand’s image
In the age of digital communication, storytelling has become a powerful tool in communications. With consumers inundated by a barrage of information, brands are increasingly turning to visual storytelling to capture attention and convey messages effectively. One of...
8 ways to maximize ROI through strategic content partnerships—and how to find partners
Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it...
Why PR professionals need SEO: Enhancing visibility and credibility
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It's...
8 great casino spokespersons, including James Bond, J. Lo & Celine Dion
To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its...
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Cooksey Recognized by PRSA Dallas as 2024 Small Agency of the Year
DALLAS – Nov. 22, 2024 – North Texas-based strategic communications firm Cooksey Communications has been recognized as the 2024 Small Agency of the Year in the Public Relations Society of America (PRSA) Dallas chapter’s prestigious, annual Pegasus Awards competition....
Emplifi Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm
New York, November 21, 2024 — Emplifi, a leading customer engagement platform, announced today that it has been named a Leader in The Forrester Wave™: Social Suites, Q4 2024 report. As brands increasingly seek integrated solutions to optimize social media marketing,...
The Abbi Agency Announces B Corporation Recertification
The Abbi Agency is thrilled to announce that we are B Corporation (B Corp) certified again. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact, marking one of eight B Corps in Nevada. This...