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5 key roles of data in PR: How analytics shape better communication strategies
Public relations refers to a branch of businesses whose sole responsibility is to maintain amicable relations between the brand and the public. A good PR department can help a brand have a positive look among its audience. PR is important in this day and age because...
5 steps for creating effective email campaigns that generate better ROI
Email marketing remains one of the most effective ways to reach your audience and boost your ROI. However, relying on outdated strategies may no longer deliver the impactful results you need. With countless brands vying for attention in crowded social media feeds and...
How IBM transformed its brand through strategic content marketing
IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry. This op-ed will explore IBM's transition from traditional IT...
6 reasons why visual storytelling is critical for successful PR campaigns
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. ...
How consumer-focused brands use wellness trends to modernize PR approaches
The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness...
Comms tools and tech: Building trust in marketing through quantum computing
The intersection of quantum computing and digital marketing marks a defining moment for businesses seeking deeper customer connections. Marketing teams now process more data than ever before, from social media interactions to purchase histories, yet traditional...
AI, PR, and procurement: The new tech stack for winning new contracts
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
The ultimate guide to SEO for communicators and content creators
In today's digital world, having a website is not enough—getting it noticed is the real challenge. This is where search engine optimization (SEO) comes into play. SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs), driving...
B2B digital marketing: A strategic guide for modern business growth
Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target...
The new age of social listening—8 ways it helps increase your brand’s value to consumers
The secret to making your brand valuable is to connect with your audience and engage them deeply. After all, your business provides its services to your customers, and your services should be tailored to their needs. Today it is critical to conduct social listening in...
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lebua Hotels & Resorts Appoints Zapwater Communications as U.S. Agency of Record
Los Angeles, CA (February 25, 2025) – lebua Hotels & Resorts, the globally renowned luxury hospitality group, has appointed Zapwater Communications as its Agency of Record (PR) in the United States. lebua Hotels & Resorts is a rapidly growing international...
Salvador Tech chooses Red Lorry Yellow Lorry as its U.S. PR agency
Boston, Mass. – February 25, 2025 – Salvador Tech, a leading provider of market-first cyber resilience and recovery solutions, has appointed Red Lorry Yellow Lorry as its U.S. PR agency. Led from the lorries’ Boston office, the PR program will amplify Salvador Tech’s...
Sunscreen Film Festival Announces Opening Night Film: FOUR DOWN, Co-Produced by PR Vet Rick French
Sunscreen’s 20th anniversary kicks off with World Premiere of Steven Cantor’s gripping documentary from Mark Wahlberg’s Unrealistic Ideas, Snoop Dogg’s Death Row Pictures, Stick Figure Productions, Prix Productions and Dakota Media Group\ ST. PETERSBURG, FL (February...