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6 steps to using gamification in PR: Engaging audiences with interactive campaigns
Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024...
The new importance of brand reputation in B2B marketing—and 6 ways to get it
Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust? Source In fact, companies with a strong...
10 rules to succeed at hospitality digital marketing
In today’s digital landscape, effective hospitality digital marketing is crucial for hospitality businesses looking to thrive in a competitive market. With travelers increasingly relying on online platforms to research, book, and review their experiences, a robust...
6 ways effective document management drives success in the marketing industry
The marketing industry relies on reports, whitepapers, charts, images, and posts. In other words, you create, edit, and review so many documents on a monthly basis that it’s not even funny. It gets even more complex, seeing how many people work on the same document,...
The power of PR in shaping modern businesses
Public relations is a dynamic force that assists firms in managing their reputation and connecting with their target audiences. In today's digital age, public relations has expanded beyond traditional media relations to include online platforms and social media,...
Eye-catching logo design tips for enhancing your brand’s PR strategy
Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns...
The future of PR in the workplace: Navigating emerging trends and challenges
Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and...
Unlocking success: 7 steps to achieve business growth and expansion
Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the...
5 ways small business tools can streamline your PR campaigns
In today’s fast-paced digital world, small businesses face specific challenges in managing their public relations efforts. It is possible to turn these challenges into chances to grow and gain attention. Reducing grandiosity in PR campaigns is beneficial in terms of...
Evolution of cybersecurity PR: From crisis management to proactive strategy
In an era where data breaches and cyberattacks dominate headlines, the relationship between cybersecurity and public relations has evolved significantly. Gone are the days when PR was merely a reactive tool employed after a crisis. Today, cybersecurity PR is becoming...
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Emplifi Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm
New York, November 21, 2024 — Emplifi, a leading customer engagement platform, announced today that it has been named a Leader in The Forrester Wave™: Social Suites, Q4 2024 report. As brands increasingly seek integrated solutions to optimize social media marketing,...
The Abbi Agency Announces B Corporation Recertification
The Abbi Agency is thrilled to announce that we are B Corporation (B Corp) certified again. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact, marking one of eight B Corps in Nevada. This...
Sachs Media Named Agency of Record for Girl Scouts Florida
Agency tasked with year-long rollout of "State of the Florida Girl" report TALLAHASSEE, Fla. - Nov. 21 — Sachs Media today announced that the Girl Scouts Florida Association has selected the agency to lead a comprehensive public relations and marketing campaign for...