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Starting a new business? Here’s how to protect your customer’s data effectively
When starting a new business, protecting customer data isn’t just a legal requirement—it's key to building trust and safeguarding your reputation. Data breaches can have lasting consequences, from financial penalties to damaged relationships with clients. Establishing...
Building buyer trust through effective message mapping: 5 impactful strategies
Building buyer trust requires more than just honesty. Effective message mapping plays a crucial role in strengthening relationships with potential buyers, especially during challenging PR situations. Through strategic messaging, sellers can communicate clearly and...
Flip the script: 7 ways to turn negative branding into a positive PR success story
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether...
When startup executives ‘don’t have time for PR’
In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,”...
3 ways AI email assistants streamline daily operations for marketing and PR teams
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require...
Forging stronger client relationships: 4 strategies for building trust
All relationships, whether professional or personal, are based first and foremost on a level of trust. This is the foundation of any successful partnership, and building a rapport with clients based on trust is one of the most crucial aspects of long-term success in...
10 tips for successful hospitality digital marketing campaigns
In the fast-paced and highly competitive hospitality industry, effective hospitality digital marketing campaigns are essential for attracting and retaining guests. With the rise of digital platforms and changing consumer behaviors, hospitality marketing agencies must...
6 types of content you need on your website for maximum engagement and conversions
Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more...
How your brand logo and PR campaigns work together to connect and engage
In today’s fast-paced digital world, your brand’s public image matters more than ever, and effective public relations campaigns are critical to shaping that image. At the heart of these efforts lies a powerful tool that many companies overlook: the logo. Your logo is...
Building through integrated teamwork: PR strategies for strengthening business image
Almost all businesses need public relations. However, what is too often overlooked is that PR teams can also benefit from working with other company departments. When PR is treated as a separate entity rather than integrated into a broader workforce, problems often...
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Sports Executive and Former NBA Agent Darryl Woods Joins MARC Global Communications as Chief Business Officer, Launches New Sports Marketing and Entertainment Division
Entertainment Executive and HBCU GO Co-Founder Clinton Evans Joins MARC Global Communications as Managing Partner, Strategic Partnerships, Content and Distribution Washington, DC – November 25, 2024 — MARC Global Communications today announced that acclaimed sports...
Avoq Acquires SRA Communications Expanding into Pennsylvania
Founder Steve Aaron to Join Avoq as Partner Washington D.C. - Nov. 25 — Avoq announced today that it will acquire SRA Communications, a Pennsylvania-based public affairs and advisory firm founded by Steve Aaron. Aaron will join Avoq as a Partner. “Avoq is excited to...
Cooksey Recognized by PRSA Dallas as 2024 Small Agency of the Year
DALLAS – Nov. 22, 2024 – North Texas-based strategic communications firm Cooksey Communications has been recognized as the 2024 Small Agency of the Year in the Public Relations Society of America (PRSA) Dallas chapter’s prestigious, annual Pegasus Awards competition....