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5 powerful content marketing strategies to elevate your brand
In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press...
From viral videos to PR wins: Cracking the code on TikTok marketing data
From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world's fastest-growing social media platforms, TikTok provides opportunities to connect with audiences...
12 trends to watch in SaaS digital marketing
The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly. In this article, we will explore the latest trends in...
Sports marketing misfire: BOS Nation’s blueprint for a Boston comeback
Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O'Reilly and Kristine Lilly. To any little soccer girl like myself, the...
New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three...
Watching social media trends: A complete guide to Instagram Analytics in 2025
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in. By...
A PR lesson from Kamala Harris’ campaign that all practitioners should learn
As I write this essay on October 23, unlike the pundits on cable TV, or the print pundits known as columnists, I don’t know who will be elected president. But at this juncture I know two things: It doesn’t look good for Ms Harris. Her once former lead over the former...
The power of integrated strategies: How IT, marketing, and PR drive business success
In today's fast-paced, digitally-driven world, businesses cannot thrive in silos. The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer...
10 key trends in cybersecurity PR and marketing for effective reach and engagement
Cybersecurity PR and marketing is evolving to keep pace with the rapidly changing landscape of digital threats and technological advancements. Here are ten key trends in cybersecurity marketing that organizations should consider to effectively reach and engage their...
Starting a new business? Here’s how to protect your customer’s data effectively
When starting a new business, protecting customer data isn’t just a legal requirement—it's key to building trust and safeguarding your reputation. Data breaches can have lasting consequences, from financial penalties to damaged relationships with clients. Establishing...
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Cooksey Recognized by PRSA Dallas as 2024 Small Agency of the Year
DALLAS – Nov. 22, 2024 – North Texas-based strategic communications firm Cooksey Communications has been recognized as the 2024 Small Agency of the Year in the Public Relations Society of America (PRSA) Dallas chapter’s prestigious, annual Pegasus Awards competition....
Emplifi Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm
New York, November 21, 2024 — Emplifi, a leading customer engagement platform, announced today that it has been named a Leader in The Forrester Wave™: Social Suites, Q4 2024 report. As brands increasingly seek integrated solutions to optimize social media marketing,...
The Abbi Agency Announces B Corporation Recertification
The Abbi Agency is thrilled to announce that we are B Corporation (B Corp) certified again. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact, marking one of eight B Corps in Nevada. This...