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23 edtech tools revolutionizing higher education: Marketing the future of learning
In the rapidly evolving landscape of higher education, technological advancements continue to reshape how we teach, learn, and interact within academic environments. The emergence of new educational technology tools—also known as "EdTech"—has not only enhanced...
Customer experience management—why you need it, best options, and common challenges
Customer experience management plays a vital role in ensuring your customers have a positive experience at every interaction with your brand. It involves carefully managing the customer journey to build stronger relationships and develop trust. In this guide, we will...
Digital Marketing’s Ongoing Battle with Cybersecurity
In the age of digital commerce, marketing strategies increasingly hinge on data—data about consumers, their behaviors, and preferences. This wealth of information has revolutionized the way businesses engage with their audiences, allowing for hyper-targeted campaigns...
Election Day PR insights: Strategies to prevent a client’s comments from being misused by the opposition
The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris. It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there...
Breaking through a nonstop news cycle in 2025: Tips for healthcare PR
It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...
Enhancing cybersecurity PR strategies with social media analytics
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...
The critical role of digital agencies in the AI era
In today's rapidly evolving digital landscape, the emergence of AI has ushered in a new era of possibilities and challenges for businesses across all sectors. As organizations strive to stay competitive and relevant, the role of digital agencies has become more...
A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement
Black Friday sales can make or break more than Q4 for ecommerce businesses. People are less likely to queue overnight these days. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you...
Why local news is crucial to public trust in the media—and how to preserve it
The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which...
3 smart strategies for aligning your PR strategy with B2B lead scoring
While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and...
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Schafer Condon Carter and TimeZoneOne Win Top Public Relations Honors at PCC Golden Trumpet Awards and PRSA Skyline Awards
CHICAGO — Schafer Condon Carter (SCC), a Chicago-based independent creative agency, and TimeZoneOne (TZO), a global communications company within the SCC Family, have been recognized for their exceptional public relations work, taking home multiple awards from the...
Billion Dollar Boy CEO comments on why attracting creators will be vital for Bluesky’s growth
With Bluesky now exceeding 20 million users including 3.5 million daily active users - putting it just 1.5 times behind Meta’s Threads, Ed East, co-founder and Global CEO of global creator agency, Billion Dollar Boy offers the following comments on what the platform's...
IPREX welcomes Côte d’Ivoire-based agency
African Media Agency becomes second partner on African continent CORK, IRELAND, 25 Novembre 2024 - /African Media Agency(AMA)/ - IPREX Global President, and Founder and Chief Executive of AM O’Sullivan PR, Ann-Marie O’Sullivan, has announced the onboarding of IPREX’s...