PR News
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Digital detox: How brands can embrace and navigate this mental health trend
A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more...
6 ways to build an effective cybersecurity PR strategy
Cyberattacks have long been a key concern for every business operating via the web. Year after year, the volume of cyberattacks has increased significantly. According to stats, there were around 2,365 cyberattacks in 2023. Moreover, a data breach in 2024 can cost a...
Google’s SynthID: Why it’s a game-changer for marketing in the AI era
The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. Research by the Content Marketing Institute showed that more than three-quarters (79 percent) of tech marketers use AI compared with 72...
6 tips for summarizing information accurately
Summarizing information is a crucial skill across many disciplines. From business communication to academics, everyone wants to make an impact with fewer words but complete information. The summarization process starts by understanding the source material thoroughly,...
The benefits of STP marketing in building a strong brand reputation, and how to employ this model
Every PR professional out there needs to employ the most effective marketing strategies if they want to protect their clients’ competitiveness, grow their profits, retain their hard-won customers, and, ultimately, strengthen their brand reputation. But with such a...
PR lessons from the 2024 election that can be applied to non-political PR accounts
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish...
Virtual and hybrid meeting venues: The future of business events
In recent years, the rise of virtual and hybrid meeting venues has transformed the landscape of business events. As technology advances and companies adapt to new ways of working, these types of meeting venues have become essential for businesses seeking flexibility,...
The power of purpose-driven branding in building emotional connections—and 6 steps to embracing it for your brand
Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create...
6 smart tips for crisis management in the digital age
A digital crisis can spread faster than ever. Social media amplifies public scrutiny, while algorithms prioritize shocking content, making reputational damage swift and severe. In times of intense pressure, companies must act quickly but thoughtfully. Successful...
The evolving landscape of B2B PR: Embracing digital transformation
In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved...
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THIS MONTH'S WEBINAR
The PHA Group Partners with AI and Blockchain-Powered Healthcare Innovator XRP Healthcare
The PHA Group has entered into an exciting new partnership with XRP Healthcare - a pharmaceutical and healthcare platform powered by blockchain technology and AI to transform healthcare access and affordability. PHA will be implementing a PR and comms strategy to...
The Boat Race Company appoints former Downing Street Director of Communications as non-executive director
Ex-BBC journalist and senior communications specialist to help shape PR & brand reputation strategy The Boat Race Company has appointed former Downing Street Director of Communications Guto Harri as a non-executive director with a remit to help shape the iconic...
Retailers See 64% of Black Friday Purchases from New Customers; 80% of All Purchases Made from Mobile Devices, According to Bluecore
Bluecore’s 2024 Black Friday Data Reveals That Despite Influx of New Customers, Retailers Now Know Who Nearly 30% of Their Shoppers Are and an Overwhelming Two-Thirds of These Shoppers Shopped Their Black Friday Sales New York, NY (November 30, 2024) – Sixty four...