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Harnessing technology to drive positive PR and brand perception in logistics
The logistics industry is in the midst of a PR pressure cooker. Customers, accustomed to the instant gratification of nowadays, have zero patience for delivery delays or mishaps. A single late package can trigger a X/Twitter tirade, a negative review can go viral, and...
The power of niche directories for client acquisition in specialized markets
Standing out in specialized markets can be challenging for PR professionals. That’s where the power of niche directories comes into play. These targeted platforms connect businesses with their ideal audience, making client acquisition more efficient and impactful....
The role of public relations in modern business: Building trust and managing reputation
Public relations is one of the most critical cornerstones of corporate success, particularly in today's fast-paced digital environment. PR is more than just creating great stories; it is about managing a company's reputation, responding to crises, and ensuring that...
Building trust in brand marketing with transparent and authentic PR strategies
Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand's transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by...
Top strategies to get the most out of your email marketing campaigns in 2025
Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense. In 2024, the...
5 virtual event marketing strategies to boost attendance
Since the outbreak of the pandemic, it’s undeniable that more and more people around the world have turned to the Internet for a huge range of things. From shopping online to communicating with loved ones, from working and studying to attending meetings, many parts of...
7 reasons to invest in comms training and development to drive business growth
Surviving in a competitive market is not an easy task for businesses. Every day welcomes a new challenge that impacts the pace of business growth and impedes success. Customer demands and market trends are evolving at lighting speed—and sticking to the same old...
The impact of digital PR and marketing on the home renovation industry
The home renovation industry has experienced significant growth in recent years, driven by rising homeowner interest in remodeling and improving their living spaces. In this competitive market, digital public relations and marketing have become pivotal in connecting...
AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR
As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but...
7 steps for creating evergreen content that builds authority and trust
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely...
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THIS MONTH'S WEBINAR
PRSSA Expands Global Reach in the United States and Mexico
William Paterson University and Universidad de las Américas Puebla Join Growing Roster of PRSSA Chapters NEW YORK, December 3, 2024 - PRSSA, the foremost organization for students interested in the public relations and communications fields, announced today it has...
Rinck Advertising Brings Experiential Content to New Heights with Vaseline Lip Therapy Campaign
Lewiston, Maine – Rinck Advertising has earned two Gold Davey Awards for the "Why So Dry?" campaign for Vaseline Lip Therapy. Recognized for its excellence in the Campaign & Series category, "Why So Dry” showcases Rinck’s expertise in blending experiential...
Elevate Communications Named to Inc.’s 2024 Best in Business List in Public Relations
The annual list recognizes the industry-leading companies that are the best at what they do; Leading strategic communications and digital public relations firm honored for GK Elite Summer Olympics Leotard PR campaign Boston, December 3, 2024 – Elevate Communications...