If you’ve ever had to write a post for your company’s blog, you can probably relate: Though it’s safe to say that writing for the web gets easier over time, it’s reassuring to know there are plenty of free blog writing tools available to help with everything from...
You’ve probably heard about the surge of so-called "fake news" that took over the U.S. election, and that has completely dominated the current news cycle. Companies are also now finding themselves the target of fake news. And as a PR professional, you're likely...
The reports of the death of the press release have been greatly exaggerated. A press release can be an effective way to relay information to the press, and ultimately the public. But it takes a special something to get it noticed. Here are five press release tips to...
The first part of any successful content amplification strategy is creating content that is easily amplified. This may sound elementary, but it’s not exactly easy, either. Throwing dry spaghetti at the wall hoping that it sticks just won’t work; the content has to...
Confession time: I really like to bake. There’s something magical about putting together a bunch of boring ingredients that don’t taste so good on their own, adding heat, and being rewarded with a delicious slice of sugary, buttery heaven. The problem with baking is...
Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject—all of which may be selling points for content writers. However, clients are looking for brands to stand out from their competitors and demonstrate...
Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also...
This is the first in a two-part series on how to more effectively search for relevant media content using search strings. Monitoring the news certainly has evolved over the past couple of decades: gone are the days of flipping through newspapers and literally cutting...
I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the...
Lauren Edwards is founder of WriteCulture, a company that coaches PR teams on writing, pitching and interactions with clients. Lauren has trained over 1,000 PR pros, from entry-level staff to SVPs. I sat down with Lauren to get her perspective on current PR...
Given a choice, most journalists would rather receive a tailored, personalized pitch instead of a press release sent to large distribution list. But when faced with the prospect of reaching hundreds of journalists, many PR agencies resort to "faux...
One of my biggest pet peeves about PR is the "fake reply." This is a tactic wherein a PR person sends a follow-up email with "Re:" in the subject line, making it appear that we have an existing relationship and that they're replying to an email from me. I first...