If you’re following the lead-up to this coming Canadian federal election, then you know that polls either have the Conservatives and Liberals neck-and-neck, or the Liberals beginning to pull away. Several media outlets are also starting to back their favoured...
In the wake of this week’s shocking revelation regarding the autopsy of former Steelers linebacker Adrian Robinson—which showed that a degenerative brain condition, the probable result of concussions suffered as a player, may have led him to commit suicide at the age...
Newsjacking, also known as real-time marketing, is the not-so-subtle art of “injecting your ideas into a breaking news story...in order to generate media coverage for yourself or your brand”. Although it wasn’t the first, perhaps the most memorable instance of...
B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more traditional data analytics approaches to improve marketing execution and business results, new research conducted by Forrester Consulting on behalf of...
***Spoiler Alert*** The third season of Amazing Race Canada finally has a winner--and the final episode didn’t disappoint, featuring a dramatic two-way race to the end that saw brothers Jesse & Gino Montani beat out pro wrestling partners Nick Foti & Matt...
I've been a journalist for more than 30 years, and I've also interviewed hundreds of other journalists about their preferences for dealing with PR professionals. So I think I can say this with some authority: If you want to grab our attention, forget the fancy...
During the recent federal leaders debate organized by The Globe and Mail, the story was not about the leaders or policy-related issues. Rather, social buzz following the debate was all about a bell, a moderator, and “Old Stock Canadians”. Interestingly, the leader...
***Spoiler Alert*** Episode 11 was one of season three’s more entertaining episodes, as the four remaining teams travelled from the Okanagan Valley to Edmonton, Alberta. The episode was named Cabotage because two teams stole cab rides from one another during the show....
We’ve now reached the midpoint of the second month of election campaigning, and at this point all major Canadian party leaders are at the top of their respective social media games. Amongst all Twitter content either mentioning a federal party or its leader from...
When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...
***Spoiler Alert*** After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining. Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they...
***Spoiler Alert*** Well, the wrestlers Nick Foti & Matt Giunta finally pulled off a win, and it just happened to be a leg of the race where one of the roadblocks was wrestling. Not only did they win the leg of the race, but they also found themselves as the most...