In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...
With nearly half of marketers (46%, to be exact) using email newsletters, they have become the second most used email form. We don’t think the number is shocking. There are a few reasons for the popularity of email newsletters: Lets you show off your unique brand...
Traveling to Japan and Korea offers a fascinating look at how neighboring countries can share similarities yet maintain distinct cultural identities. From serene tea ceremonies in Kyoto to the electric buzz of Seoul’s K-pop scene, these two countries present a blend...
Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community? An...
If you operate in the PR industry, one thing is for sure: your stakeholders are a vital part of your company. They are a diverse group of people who can significantly influence the way a project is carried out and, ultimately, its success. For this reason, making sure...
Real estate is thriving—and there’s no better time to be in the industry. To truly succeed, though, you need to take your public relations to the next level. In 2023, it’s much easier than you think to buy properties and sell them for a profit. From the US to...
New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
The new digital-first era has brought about a shift in how business leaders are measuring the impact of digital experiences, with legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys taking a back...
COVID has accelerated the pace of artificial intelligence adoption, but many say it's moving too fast, according to new research from organization of independent professional services firms KPMG. Despite concerns about the speed of adoption, business leaders are...
Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study,...