It has been an exciting and action-packed couple of months for video game fans after a long, dry summer, with several high-profile releases in November and December including Call of Duty: Black Ops III and Fallout 4. This is the time of year many game publishers...
Holiday Toy Tracker: December update
It’s now December and, ready or not, the holiday season is almost upon us. And that means the annual supernova of toy marketing activity is burning at its white-hot brightest right now. From video games to good, old-fashioned pies in the face, the toy industry is at...
Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
GOP debate: Ben Carson marginalized on Twitter
The most substantial debate of the Republican leadership race took place this week, with candidates clashing on a range of issues including immigration and the economy. And though some news organizations claimed that the most recent debate forced so-called “outsider”...
Top Twitter influencers of #PRSAICON: Day 3
As Day 3 of the PRSA 2015 International Conference came to an end, the team from MediaMiser was sad to say goodbye to gorgeous Atlanta, Georgia and to all of our new connections. Tuesday, November 10 was considerably quiet at #PRSAICON—Tweets dropped to roughly 2,500...
Top Twitter influencers of #PRSAICON: Day 2
Continuing to be an amazing experience, Day 2 of PRSA 2015 International Conference in Atlanta, Georgia was filled with lots of fun, insights and newly acquired knowledge! Having fun with our rocket launchers! Come try one out at booth 804. #PRSAICON...
Top Twitter influencers of #PRSAICON: Day 1
Yesterday was an amazing first day at the PRSA International Conference in Atlanta, Georgia. The MediaMiser team has already met so many wonderful and incredible people, and we’re excited to see what Day 2 has in store. Not only was the conference venue buzzing with...
#RoarBacon: A mistake by the St. Louis Blues becomes marketing gold
Like many great things throughout history (see: penicillin, Silly Putty), it was unintentional. Last night, between the second and third periods of her team’s tilt with the Chicago Blackhawks, Elise Butler, head of the St. Louis Blues social media team, did what no...
USA Rugby disappoints on the field, but shows strength on social
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
#PRSAICON: What is being tweeted most often before the conference?
#PRSAICON is just around the corner, and MediaMiser wanted to see what attendees were tweeting about! Here’s a summary of Twitter discussions on #PRSAICON between October 25 and November 3: Top mentioned hashtags #PRSAICON is all about learning new skills, forging...
Blue Jays vs. Anthopoulos: Twitter has spoken
Less than a week after a playoff run that made fans out of an entire country, Alex Anthopoulos, the architect of the most successful Toronto Blue Jays team in more than two decades, has left the organization. Though it’s been widely reported that Anthopoulos was...
#Halo5Guardians: Some criticism, but mostly positive Twitter reviews of HALO 5
Fourteen years ago, HALO: Combat Evolved was released for the original Xbox system, establishing itself as one of the most successful franchises of Microsoft’s gaming platform. Other iterations of the game soon followed. With the release of the Xbox One system in late...