On August 21, many were looking to the sky (wearing special glasses) hoping to catch a glimpse of the first solar eclipse to cross the United States in totality in 99 years. But while eyes were up, fingers were down, tweeting about #Eclipse2017.  We at Agility PR...
The world’s response to Rolling Stone’s Justin Trudeau profile [heat maps]
When Rolling Stone’s Stephen Rodrick wrote his August cover piece fawning over Canadian Prime Minster Justin Trudeau, he was likely anticipating some backlash from right-of-centre readers. What he was likely not expecting, was an international response over...
8 new Twitter features – you using them?
Over the past two years, Twitter has struggled to grow its user base. Some say the once-revolutionary social media platform has been resting on its laurels, remaining stagnant in its offerings. But 2017 has seen an upswing for the social giant both in user growth and...
#MendesArmy blitzes the Juno Awards
For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year's Fan Choice award winner at the annual Canadian music award show. And really, it wasn't even close. That's thanks to the rank and file of the aforementioned army...
Beware the bots: are your Twitter influencers real or not?
In the endless search for social media mastery, Twitter holds a hallowed place among platforms. But it has probably become clear to you and your social media team that many users in the Twitterverse aren’t actually users at all. At least, not human users. Indeed, a...
The hottest toys trending this Christmas
With the holidays fast approaching, both parents and children alike are in prime toy buying (and toy daydreaming) mode. So what better time to release our annual Twitter top trending toys tracker? As in previous years, we've tracked mentions of all items on this...
The No Man’s Sky debacle: 3 ways to guard against rogue employees
Video games have come a long way since the days of Bonk’s Adventure and Lode Runner, but sometimes they still manage to disappoint. Unfortunately, No Man’s Sky from developer Hello Games has been one such game. After a seriously impressive teaser and a tonne of hype,...
The Royals on Twitter: the who and where of their visit
A week since the Royals have left Canada, and the Twitter storm has arguably come to its end. But while Will, Kate, George, and Charlotte were on Canadian soil, the storm raged. We at MediaMiser used our analysis software to analyze these tweets for mentions of where...
SEO tips everyone in PR should be using
While SEO should be a critical part of every PR specialist’s communication and marketing strategy, it’s often treated as an afterthought or seen as something too complicated to understand. But it’s important for PR teams to make SEO a priority. We have some tips to...
Debate: Trump’s hair bigger issue than gun control, immigration, or health care
Analysis shows that Hillary Clinton and Donald Trump aren't shy about calling one another out. And while Monday's debate finally put them on the same stage, our Twitter analysis shows that many commenters were more concerned with Trump's appearance than policy issues....
Rumour has it: Is Twitter’s stock price affected by media speculation?
Much has been made in the past year regarding the fluctuations in Twitter’s stock price. Rumours have swirled about a possible acquisition, and estimates of a potential price tag have varied widely. Most analysts seem to agree, however, that this rampant speculation...
The Northern Red Carpet: The stars and buzz of TIFF 2016
Ten days, 400 films, and endless yards of red carpet later, the 2016 Toronto International Film Festival (TIFF) is a wrap. The crew here at MediaMiser used our patented software to track tweets for the entire festival — that's over 200,000 tweets from opening day to...