Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that...
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...
You’ve pitched an expert to a top freelance writer on assignment for a big consumer magazine. They take you up on the offer, and the interview seems to go well. Your expert is psyched to see their name in print, and so are you. Then the issue comes out, you eagerly...
A satellite media tour (SMT) remains an effective public relations tactic that can often generate high-quality results that matter to your clients. However, an SMT in 2016 is very different from 10 years ago, back when we all had MySpace accounts. Today, across the PR...
The percentage of Canadians who closely follow the news declined by eight per cent from 2003 to 2013, according to a recent survey published by Statistics Canada, echoing similar findings from research out of the Florida-based Poynter Institute. And though these...
Media mentions of all candidates tighten in February as first primaries are decided Bernie Sanders has gained so much momentum with the print media that he’s moved into a virtual tie with Democratic rival Hillary Clinton, both of whom are now nipping at the heels of...
Last night Secretary of State Hillary Clinton and Vermont Senator Bernie Sanders battled it out in New Hampshire in MSNBC’s televised Democratic presidential candidate debate. And while all major polling suggests that Sanders has a sizeable lead in New Hampshire...
I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....
Canada elected a new government last night—that of Justin Trudeau’s Liberals—and the effects were felt far beyond the country’s borders, according to international media coverage of the historic victory. International coverage of last night’s result was most prominent...
So, you want to have a (professional) relationship with a journalist, do you? At the risk of sounding rude: Get in line. Journalists—especially in the current climate of newsroom cuts, shrinking budgets and hand-wringing over the state of the industry—are...
On Day 4 of TIFF 2015, at an otherwise run-of-the-mill TIFF press conference like countless others at every film festival, a young reporter from Xtra Daily stepped up to the microphone. His question was directed at Tom Hardy. You know what happened next. The media...
Whether you’re guiding a Fortune 500 company through their product release strategy, or you’re part of a three-person team working in the founder’s basement, the game is still the same for the PR professional: get the company noticed, and for the right reasons. Public...