The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
Ten days, 400 films, and endless yards of red carpet later, the 2016 Toronto International Film Festival (TIFF) is a wrap. The crew here at MediaMiser used our patented software to track tweets for the entire festival — that's over 200,000 tweets from opening day to...
Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...
Episode 10 began with a bang, not a whimper, as Jillian let loose with what has come to be her trademark scream after Emmett accidentally dropped a gift basket. Twitter responded immediately. Jillian is the most annoying person on the face of the planet! That scream...
Cigars, rum, beaches, various Castros, and Canadians running amok across Havana ━ for a brief time yesterday, this is what Cuba was, as the Amazing Race Canada made the largest Caribbean island its destination for Episode 8. But despite Cuba’s offerings, despite the...
This week’s episode of the Amazing Race Canada (Season 4, Episode 6) saw contestants fly Air Canada from Haida Gwaii to Vancouver International Airport (YVR) and straight to John C. Munro Hamilton International Airport (YHM). As predicted in last week’s Episode 5 blog...
Republicans Prefer Family-Friendly, Funny, Good vs. Evil Programs In a recent analysis, E-Score identified the top 10 favorite programs among folks who identify themselves as Democrats or Republicans. Among the key findings: Democrats prefer programs that are sexy,...
As the contestants landed in Haida Gwaii this week for Episode 5, #FirstNationsSensations Joel and Ashley looked poised to continue their run of being the most popular team on Twitter. And they didn’t disappoint...that much. While they still earned the most mentions...
Having cut their TV teeth on Big Brother Canada, Jillian and Emmett are the famous ones in this year’s version of Amazing Race Canada. Season 4’s version of Hal and Joanne, if you will. Like Hal and Joanne ━ who were eliminated in Episode 5 of Season 1 ━ Jillian and...
A funny thing happened last night when ARC left Canada’s shores: Twitter clammed up. Using our patented Enterprise software, MediaMiser was able to track all show-related tweets the day of airing, and found that the numbers were down by 32 per cent from Episode 2, and...
When I interview print or online journalists about their editorial coverage and PR preferences, their answers are all over the map. Sure, they all want PR pros to target pitches more carefully, and most list email as their preferred method of communication. Beyond...
Now in our fourth year of watching and analyzing the Amazing Race Canada, we’ve noticed a few things. One of these things is that, without fail, the second episode of each season attracts less social enthusiasm than the premiere. With all the promotion and...