The year was 2005. Friendster and Myspace led the social networking world, Facebook and LinkedIn were both in its infancy, and Twitter was #nonexistent. As far as the media environment, the central economic question in journalism was how long it would take online...
MediaMiser’s Canadian Election Twitter Tracker charts are updated daily, so check back often! As the 42nd Canadian general election inches closer to its Oct. 19 voting day, Canadians of all political stripes are voicing their support (or lack thereof) for various...
A newly released survey conducted by global PR-firm partnership Worldcom Public Relations Group reveals that 75 percent of its Americas Region partners supported the addition of a “dislike” feature to Facebook as it relates to client communications and engagement...
Unlike 2014, this year’s Apple press event on September 9, 2015 came with far less fanfare. Investors bid down the company’s stock that day, pundits ripped into the company as though its innovation team was on sabbatical and the Twittersphere was buzzing with...
A new primary research study, conducted by marketing strategy consultancy FrogDog, found that the majority of C-level executives across companies of all sizes do find time to be active users of LinkedIn, primarily to take advantage of the business-oriented social...
What I like most about Aziz Ansari’s freshman novel is how it can be reapplied to so many vocations, not just our romantic lives. Social media has become as essential to public relations as the morning jolt of caffeine. While there is still a great value in working to...
Revitalize, revamp, rebrand…whatever you call it, at some point your company’s public face may need an update. If your organization is undergoing or about to undergo change—perhaps a merger, repositioning in the market or just suffering from an outdated image—a few...
We’ve now reached the midpoint of the second month of election campaigning, and at this point all major Canadian party leaders are at the top of their respective social media games. Amongst all Twitter content either mentioning a federal party or its leader from...
Whether you’re guiding a Fortune 500 company through their product release strategy, or you’re part of a three-person team working in the founder’s basement, the game is still the same for the PR professional: get the company noticed, and for the right reasons. Public...
The 2015 U.S. Open wrapped up on Sunday. While the men’s pre-tournament Twitter favourite, Novak Djokovic, proved the masses right by claiming the 10th major of his career, the big story was Serena Williams’s collapse in the semi-finals. She was unable to complete the...
It was bound to happen, eventually: The economy has now taken centre stage in Canadian election-related Twitter chatter. The incumbent Conservative government has been pushing its economic record and reputation, while opposition parties have criticized the government...
It’s finally here, the 2015 Toronto International Film Festival. The movies, the stars, the parties, the after-parties, more stars...it’s a date circled on the calendars of movie buffs for months. And as the excitement builds and bursts forth, Twitter devotedly...