Are you active on Twitter? If so, are you using lists to get your message out and engage with those who can further enhance your efforts? If not, then let’s start with the basics: A list is a curated group of Twitter users. You can create your own, or subscribe to...
When Bernie Sanders’ campaign manager, Jeff Weaver, recently explained to CNN that elderly voters “need more information” on his candidate, he could be excused if he was taking a veiled shot at the media in general. Because despite a new poll indicating Sanders would...
It’s become something of a tradition here at MediaMiser to help children track the real Santa Claus on Twitter, so that they may tweet their Christmas desires to him in 140 characters or less. Over the last three years we’ve used Twitter to help determine which is the...
It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...
During the holiday season, Santa Claus gets his fair share of media coverage. He seems to be everywhere – in the malls, local parades, on Twitter and even in the news. Seems like a lot of running around for a guy who will circle the globe in 24 hours, handing out...
As technology shifts, our approach to job hunting has shifted as well. This is something very front and center with me as I sit staring at an inbox full of resumes for a newly opened position. Most of the mainstream job sites produce two PDFs when someone applies for...
It’s now December and, ready or not, the holiday season is almost upon us. And that means the annual supernova of toy marketing activity is burning at its white-hot brightest right now. From video games to good, old-fashioned pies in the face, the toy industry is at...
Giving Tuesday, which refers to the Tuesday after U.S. Thanksgiving, was created in response to the commercialization and consumerism of Black Friday and Cyber Monday. The movement was launched in 2012 by the 92nd Street Y, a cultural institution and community center...
Recently, MediaMiser and Bulldog Reporter hosted a unique webinar with Cameron Gordon, Communications Lead at Twitter Canada. The topic: Understanding Periscope for PR. If you’re in PR and have not heard of Periscope, you may need to crawl out from under that rock and...
This has been the year of crisis management in PR. From Volkswagen’s emissions scandal, to ex-Subway mascot Jared Fogle’s “mild pedophelia,” companies are seeking best practices for building and implementing their online reputation management strategies. And with...
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
It used to be that when you picked up a newspaper, the most you could possibly hope for is to be briefed on the most recent news possible (while, hopefully, being at least marginally entertained in the process). Now, however, newspapers—and media companies in...