This past weekend, USA Rugby played one of its final tests ahead of next month’s World Cup versus Rugby Canada, trouncing the Canadians 41-23. The match saw hundreds of tweets mention #USARugby, a good portion of which zeroed in on the result, including this quippish...
As the lines between public relations and marketing continue to blur, PR practitioners are being faced with the challenge of driving revenue. Public relations is now an essential tool for driving traffic, leads and conversions to generate revenue. As a new white paper...
If you watch just one video on YouTube today, perhaps you’d like to make it this one. It’s titled ‘The Most Boring Viral Video’, and it sure looks, at first glance, like it might be. But give it a minute…or at least 30 seconds. You may change your mind.. First posted...
Though the 2015 Toronto International Film Festival doesn’t officially open until September 10, that hasn’t stopped the Twitterverse from chattering up a storm in anticipation. Using its patented Enterprise software, MediaMiser has monitored which way the Twitter TIFF...
On August 17, 2015, #bloggerblackmail began trending on Twitter after an unfortunate miscommunication between London bakery Anges de Sucre and a blogger at wrapyourlipsaroundthis.com. A few months ago, Mehreen—a Food & Lifestyle blogger at...
As social media evolves, employers continue to utilize it as a tool to develop their businesses. In the past, we’ve analyzed the benefits of monitoring social media for growth hacking, customer service, media outreach, crisis management, and other public...
With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
Once the storm has passed, it’s tempting to want to put a PR crisis behind you. But while operations have returned to normal, the truth is your company now exists in a new normal. How do you navigate this territory? Here are three key questions to ask yourself as your...
An important PR issue has come to my attention, and I felt compelled to share it here. PR pros loved the movie Whiplash. Or at least the majority featured in the Daily ‘Dog’s PR PROfile did. Of 24 spotlighted professionals who answered the question, “Favorite movie...
On August 6, Jon Stewart signed off on the Daily Show for the last time. With the rise of the internet age, social media, and the 24 hours news cycle, it’s fair to say that journalism has drastically transformed over the past decade. In a rush to get stories out...
One of the great things about Amazing Race Canada is that it takes viewers to places around the country that few of us have ever heard of and turns them into ‘must-sees’ locales. The show acts as a highlight reel of our country’s hidden gems as contestants traverse...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...