When Apple launches iOS 9, a move widely believed will happen this week, those in digital marketing and sales will be paying close attention. That’s because the new operating system will allow users to install an ad blocker, something no previous incarnation has done....
Not all news is good news, particularly when it’s a crisis involving your client’s company. No matter how long it took for a brand to build credibility, it can all be washed away with one swift wave of negative press. With agencies of record often not specializing in...
People, especially doomsday preppers or survivalists, fear the unknown: a weather system may or may not bring destruction and power outages, or World War III may erupt at any moment. Hollywood doesn’t help either, with various disasters played out on the big screen in...
As communications professionals, we use social media every day. Yes, it’s a commitment—and because it consumes a fair chunk of our busy lives, we look for shortcuts. That’s why it’s time to go back to the basics—or for you newbies out there, start with the basics....
Early last week, news broke that Twitter shut down a network of 30 sites devoted to publishing deleted tweets from politicians around the world. The sites — collectively known as Politwoops — were managed by the Open State Foundation (OSF), which stated that Twitter...
Prior to Prime Minister Stephen Harper’s dropping of the writ on August 2, the economy appeared to be the forefront issue in the upcoming federal election, when voters would choose to either stay the financial course with the Conservatives or make a change and vote a...
When Burger King ran a series of full-page ads in the The New York Times and the Chicago Tribune proposing that McDonald’s team up with them on Peace Day for the “McWhopper”, its playful offering of the olive branch didn’t go so well. Would you like peace with that?...
Though it doesn’t have the ad power of the Super Bowl, and doesn’t attract the gamblers among us as much as March Madness, don’t cry for the US Open; it gets its fair share of attention. Starting Monday, August 31st in Flushing Meadows, New York, the fourth major on...
Sometimes when you’re first starting out, finding the right tools to implement effective public relations and communications strategies can be difficult—especially if you’re strapped for cash. Below is a list of free tools and resources that you can use in all aspects...
New research brings a critical media-consumption dilemma to the forefront—according to a new study from open journalism platform The News Hub, consumers in the UK want their online news to be free at the point of consumption, and they expect journalists to be rewarded...
If you’re a business owner, you know getting media attention can be a struggle — once reporters bite, you’ve got to make it easy for them to give you coverage. If you want to be featured in the press, you have to give media the tools. The press kit is designed to make...
A truly successful PR campaign goes well beyond simply pitching and getting coverage. There are several intertwined components which take place before, during and after a campaign which help maximize the chance for success. With experience as an internal PR executive...