Brands In Denial that Messaging Is Consumers’ Communication Preference While 9 out of 10 consumers want to use messaging to communicate with brands, less than half of global businesses have the infrastructure in place to fulfill this customer demand, according to new...
Retail
Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
Social media reviews will be key to 2015 holiday sales
This holiday season, peer-to-peer online reviews will influence what goes on shoppers’ lists, according to new research from advocacy activation firm Social Media Link—83% say they discover new products on a monthly basis through social media before other sources, and...