No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...
The nature of social media means news, good and bad, travels faster now than ever before. Consequently, managing one’s online reputation is no easy feat. Companies with a keen eye on their virtual reputation typically have a media monitoring strategy in place. And...
With the beginning of the new year, companies everywhere are putting the shiny final touches on their 2017 marketing communications plans. Now, some of these may have started off with great aspirations and fantastic ideas, but the truth is that, while all good plans...
In 2016, the Agility PR Solutions team researched and wrote over 267 PR articles for our subscribers, filled with PR tips, media monitoring best practices and much more. In case you didn’t get a chance to read them all, here's our top ten for the year to help you...
You’ve reached step one in the PR process and landed yourself a new client—great! The relationship between client and PR pro is give and take. Not only should they be grilling you with a bunch of questions, you too need to be ready with some of your own. In order for...
In 2015, the global PR industry's growth slowed to just 5%. In order to continue growing, PR agencies and professionals need easy access to important, actionable data that demonstrates results to their clients. Find out how tech-driven media intelligence will fuel the...
So you want to know how your company was reported on in the news over the course of a year? Then you likely also want to know how to tag these news articles based on trends, themes, issues or other elements that are important to you. Without tagging (otherwise knows...
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of consumer spokespersons to enhance their story. While a subject matter expert voice is important and helps to provide...
When I interview print or online journalists about their editorial coverage and PR preferences, their answers are all over the map. Sure, they all want PR pros to target pitches more carefully, and most list email as their preferred method of communication. Beyond...
This is the first in a two-part series on how to more effectively search for relevant media content using search strings. Monitoring the news certainly has evolved over the past couple of decades: gone are the days of flipping through newspapers and literally cutting...
I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the...