Star Wars: Battlefront was released on November 17 across all major video game platforms to much fanfare — fair share of criticism, as well. Initial reviews from both popular gaming critics and users alike were almost abysmal for a game that was so intensely hyped...
Reports of Santa Claus’s death are greatly exaggerated
During the holiday season, Santa Claus gets his fair share of media coverage. He seems to be everywhere – in the malls, local parades, on Twitter and even in the news. Seems like a lot of running around for a guy who will circle the globe in 24 hours, handing out...
Giving Tuesday: Using social media to benefit those in need
Giving Tuesday, which refers to the Tuesday after U.S. Thanksgiving, was created in response to the commercialization and consumerism of Black Friday and Cyber Monday. The movement was launched in 2012 by the 92nd Street Y, a cultural institution and community center...
PR lessons from the Theranos debacle: defend the science
Up until very recently, hardly anyone outside the health and pharmaceuticals industry had ever heard of Theranos. But that changed the morning of October 15, when The Wall Street Journal published an absolutely scathing exposé on the Silicon Valley startup. The...
Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
One Direction vs. Justin Bieber: Who won in online news ?
This weekend, both Justin Bieber and One Direction launched their latest albums—Purpose and Made in the A.M. respectively. Purpose is Bieber’s fourth studio album, and Billboard has even gone as far as to say that “from a PR perspective, Purpose is the album Justin...
#ItsJustACup: Starbucks fires first shot in so-called ‘War on Christmas’
Call it the first advertising mistake of the holiday season or a genius marketing ploy, but no matter how you look at it, Starbucks is the first corporate entity to reignite the “War on Christmas” battle this year. Starbucks sparked controversy just a few days ago...