Have you ever looked at your monitoring results and thought: Why is this publication here? It doesn’t even cater to my target audience. You’re not alone. Many times when we onboard a client, they find that they get too much “noise”, or unwanted coverage, from outside...
Did you know that the practice of media monitoring dates back to the 1790s? Yup, even George Washington was a stickler for monitoring mentions of his name in newspapers. MediaMiser presents: a brief history of media monitoring. Have a look at the infographic below to...
We’d all love to “set it and forget it” as they say on that cheesy infomercial… But the truth is things change. All the time. In front of our eyes. Since spring is the time for renewal, now is an ideal time to re-examine your media monitoring program. Fortunately you...
The Internet, digitization, and social media has impacted legal library teams immensely: larger volumes of data, increasingly complex copyright agreements and multiple types of available content being requested, consumed and delivered has contributed to the legal...
Keeping an ear to the ground. Knowing which way the wind is blowing. Having your finger on the pulse. Whether you’re an industry leader or leader of men, the knowledge of what’s being said about you and yours, by whom, and in what capacity is invaluable. And it always...
Yesterday, I published a blog posting in regards to the Montreal Canadien’s failed Twitter campaign and how surrendering their brand was not the wisest thing to do. I also mentioned that the New England Patriots attempted virtually the same stunt just over a year ago....
The percentage of Canadians who closely follow the news declined by eight per cent from 2003 to 2013, according to a recent survey published by Statistics Canada, echoing similar findings from research out of the Florida-based Poynter Institute. And though these...
Do you believe in modern romance? According to statisticbrain.com, there are more than 54,250,000 singles in the United States—and 91 per cent of them have tried online dating. Lucky for them, the stigma associated with online dating continues to decrease year after...
Last night Secretary of State Hillary Clinton and Vermont Senator Bernie Sanders battled it out in New Hampshire in MSNBC’s televised Democratic presidential candidate debate. And while all major polling suggests that Sanders has a sizeable lead in New Hampshire...
Report analyzes attitudes of media and online consumers toward the flu shot Online consumers, particularly parents, remain skeptical of the flu shot despite the media’s efforts to positively endorse this year’s vaccine, according to a data analysis released this week...
Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
Why will automated analysis never trump that of humans? Because, in just five words: Machines. Can't. Tell. Compelling. Stories. That's the core of it. Because what is an analyst, if not a good storyteller? When we're talking about analytics, monitoring, and sheer...