In the fast-paced world of business today, media monitoring is a critical tool for staying informed and making smarter decisions. However, the challenge lies in transforming the vast amount of coverage into actionable insights. Despite the painstaking effort to...
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. It feels like you've been punched in the gut. Your boss is standing there in front of you – furious...
PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation. However, as we heard from the seasoned crisis...
Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...
Just as there’s no such thing as a perfect person, there’s no such thing as a perfect brand. As the experts at our recent Crisis Comms Mastery virtual summit warned, no one is crisis immune. While that’s enough to keep any PR pro, comms professional, CEO, board...
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. Here are some of the most tried and true ways that organizations, including  your...
I read a quote recently that spelled out why visual storytelling is booming: "Attention is the new commodity; visual storytelling is the new currency." Makes sense. People are distracted, their thoughts scattered and their focus fragmented. But there is something that...
![Media Relations: 4 Reasons It’s Not Working For You [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-graduate-on-a-laptop-on-a-cloud-01-768x289.jpg)
On October 24, 2017, Bulldog Reporter presented a webinar by Katy Pollard titled Media Relations: 4 Reasons It's Not Working For You. Here is a recap of what the journalist-turned-PR pro and founder of Listening Pig PR had to teach us. Like every good presentation,...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...
You have to listen to learn. If you want to evolve as a communicator, you need to actively listen to what's going on around you. Only by listening will you know how you should change your behavior to take advantage. And monitoring, at its core, is just a fancy word...
The following is a taste of what you'll learn later this month (October 24 for our U.K. friends; October 25 for those in North America), when journalist-turned-PR pro Katy Pollard presents her Bulldog webinar, Media Relations: 4 Reasons It's Not Working For You. Watch...