The following is a taste of what we learnt on March 21 when David Meerman Scott presented his webinar, Newsjacking: How to do it right (and get results). As journalists scramble to cover breaking news, the basic facts— the who, what, when, where—are often easy to...
The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...
Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...
PR messaging depends on clear communication. The problem is that there’s so much noise from competing firms that it can be nearly impossible to stand out as a valued business. You obviously have a lot to offer, but if you can’t successfully communicate that to your...
Notable journalist and media industry moves: Time: Mandy Oaklander moves from health writer to deputy health editor, but will continue to write health stories for the publication. Alex Altman moves from Washington correspondent to deputy Washington bureau chief. Julie...
Notable journalist and media industry moves: The New York Times: Michael LaForgia, former Tampa Bay Times deputy investigations editor, joins as investigative reporter, as does Ellen Gabler, formerly with Milwaukee Journal Sentinel, and Brian M. Rosenthal, former...
Notable journalist and media industry moves: The New Yorker: James Surowiecki, financial writer, leaves. The Christian Science Monitor: News editor Mark Sappenfield replaces Marshall Ingerson as editor, who leaves. Recode: former Politico senior technology reporter...
"They’re the bane of my existence." "I absolutely hate them." "They drive me insane." These are a few of the actual comments I’ve heard from journalists about that all-too-common PR tactic, the phone call. Among journalists’ biggest PR pet peeves, 52 per cent say cold...
Notable journalist and media industry moves: The Washington Post: Barbara Vobejda moves from news editor to deputy managing editor. Paige Winfield Cunningham, former senior health correspondent for Washington Examiner, joins as anchor of upcoming newsletter...
Notable journalist and media industry moves: USA Today: Philana Patterson moves to Money editor. David Brinkerhoff, former metro editor for The New York Times, joins as deputy Money editor. Zlati Meyer, former reporter for Detroit Free Press, joins as New York-based...
If you’re seeking journalists to pitch your ideas to and relying strictly on the beat system to find them, you’re limiting your range. All too often, an influencer's other areas of interest are disregarded, to the detriment of public relations. I once interviewed the...
When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...