When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...
In the endless search for social media mastery, Twitter holds a hallowed place among platforms. But it has probably become clear to you and your social media team that many users in the Twitterverse aren’t actually users at all. At least, not human users. Indeed, a...
A whopping 89 per cent of B2B marketers are including content marketing in their overall marketing strategy. Are you one of them? Is your organization ramping up a content-building engine and starting to churn out lots of interesting and educational content that is...
Remember the days when all you needed for a good media relations strategy were some key contacts at local or national media outlets? From there it was a phone call or an email to pitch your latest client, and if you were lucky, you got a story in print, an interview...
One of the most challenging aspects of any campaign is amplifying media outreach. And one of the most challenging aspects of amplifying media outreach is building effective relationships with the right contacts. But like most difficult things, it’s worth the effort,...